Puneet Varma

Empire Kosher

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Type  Subsidiary Brand
Founder  Joseph N. Katz
Founded  1938
Parent organization  Hain Celestial Group Inc
Industry  Food distribution
Website  empirekosher.com
Number of employees  750
Empire Kosher wwwempirekoshercomwpcontentthemesempirekoshe
Key people  Jeff Brown, President Rabbi Israel Weiss, VP for Rabbinic Affairs
Products  Chicken, Turkey, prepared foods
Headquarters  Pennsylvania, United States
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Empire kosher chicken video


Empire Kosher Poultry, Inc. is the largest producer of kosher poultry in the United States. The company's headquarters, hatchery and processing facility are located in Mifflintown, Pennsylvania.

Contents

Empire kosher the life of a chicken jta


Early years

Empire Kosher was founded in 1938 in Liberty, New York by Joseph N. Katz, an Austrian-Jewish immigrant to the United States. The Katz family, including Joseph's son Murray, owned and ran the business for the first five decades of operation.

In the 1930s and 1940s, the Katz family recruited the rabbis required for the kosher production process from Mandatory Palestine as well as Jewish communities in Europe, and the company initially operated out of a garage in Liberty, New York. (The company's name comes from the nickname for New York State.) In the 1950s, Empire became known as an innovator in kosher food production.

Relocation and expansion

Early in the 1960s, while still owned by the Katz family, the company relocated to Mifflintown, Pennsylvania, approximately 40 miles outside of Harrisburg, Pennsylvania, where it is still headquartered today. Katz purchased a processing plant in Mifflintown, and expanded production in order to meet the demand provided by the growing Jewish middle class. Empire became the first kosher food company to move into mainstream supermarket distribution.

Competition and debt

In 1986, a fire destroyed the production line at the Mifflintown plant, and the Katz family invested nearly $20 million to rebuild and modernize the plant. Empire began to face increasing pressure from other kosher poultry processors, notably Agriprocessors (which has since ceased operations following immigration and labor raids and the conviction of its owner and CEO Sholom Rubashkin on felony financial fraud charges). In 1992, Empire was sold to private equity firm Apollo Management, and several years later sold to another private equity firm, J.W. Childs Associates, and the company carried a high debt burden.

Investment and growth

In 2003, Empire was purchased by a consortium of private investors led by Greg Rosenbaum. The company modernized and expanded its plant and production line, more than doubling production capacity by 2009. Empire currently processes 240,000 chickens and 27,000 turkeys per week, with annual revenue over $100 million, making it the largest U.S. producer of kosher poultry.

Empire's workforce is unionized, and are members of the United Food and Commercial Workers Local 1776. Under its current ownership, Empire has donated kosher food to community food pantries. In 2011, the Metropolitan Council on Jewish Poverty granted Empire's CEO its Humanitarian Award. In addition, Empire has received positive press coverage regarding its animal welfare and environmental standards. DeVito/Verdi, the NYC advertising agency was hired to strengthen the brand.

Hatching and growing

Empire states that it hatches its own poultry eggs at an on-site hatchery in Mifflintown, and that all of its chickens and turkeys are grown on small family farms within a 90-mile radius of the Mifflintown plant.

Empire claims that its quality control inspectors are "five times stricter than USDA inspectors", and says that its poultry also adheres to the following standards:

  • Animal feed is all vegetarian.
  • No antibiotics.
  • No growth hormones.
  • Animals must be traceable to the farm where they were raised.
  • Animals are cage-free and free-roaming.
  • Empire passes regular third party animal welfare audits, including those conducted by customers such as Whole Foods and Costco.
  • In addition, Empire offers a line of Organic products. The company recently launched a "Green Kosher" marketing campaign.

    Kashrut and processing

    A team of 65 rabbis oversee the kosher slaughter process in Mifflintown. The rabbis live in on-site dormitories during the week, and the plant has its own mikvah and shul. Empire poultry is raised, slaughtered and processed in accordance with the rules of kashrut, and is certified by the Orthodox Union, K'hal Adath Jeshurun (KAJ) and the Star-K.

    As part of the kosher production process, salt is used to cleanse blood from the animal. A result of this is that kosher poultry is preferred by some non-kosher consumers for the alleged "juiciness" provided by this brining. Cook's Illustrated regularly recommends Empire Kosher chickens and turkeys in part due to this distinctive taste.

    Distribution

    Empire products are available in national and regional supermarket chains including Trader Joe's, Shaw's, Star Market, Safeway, and Giant. Empire is also available at many Costco stores, and through a number of online grocers. It sells its Kosher Valley line exclusively for Whole Foods.

    In 2010, Empire acquired the Kosher Valley brand from natural and organic foods producer Hain Celestial Group.

    In March 2015, The Hain Celestial Group, Inc. (NASDAQ: HAIN) Hain Celestial Group, announced the acquisition of the remaining approximately 80% that it did not already own of EK Holdings, Inc. and its wholly owned subsidiary, Empire Kosher Poultry, Inc. for a purchase price of $57.6 million, which included net debt that was repaid at closing.

    References

    Empire Kosher Wikipedia


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