Trading name Ecko Unlimited Industry Clothing industry Key people Marc Ecko (CCO) Founder Marc Ecko Parent organization Suchman, LLC | Type Subsidiary Area served Worldwide Website ecko.com Founded 1993 | |
Headquarters New York City, New York, United States Profiles | ||
Yakira, L.L.C., doing business as Ecko Unlimited, is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under brands including the men's Ecko Unltd. line and the Ecko Red line for girls and women. It is headquartered in South River, New Jersey. The company's products have been popular since the late 1990s; they were originally associated with hip-hop and skating culture, and moved into the mainstream urban culture in the early 2000s. It is most often associated with hip hop. The style is based on graffiti art. Its brand features a rhino as its logo.
History
Marc Ecko began selling graffiti-style t-shirts in the mid 1980s, and then founded his clothing brand, Ecko Unlimited, in 1993, with investments from his twin sister, Marci, and friend, Seth Gerszberg. In 2009, Ecko Unlimited had over $1 billion in global revenue and was the largest brand in streetwear.
On October 27, 2009, Iconix Brand Group paid $109 million for a 51% stake in Ecko Unlimited. It acquired full ownership in May 2013.