Samiksha Jaiswal (Editor)

E Types

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Founded  1997
Parent organization  e-Types Group
Headquarters  Copenhagen, Denmark
Number of employees  50 (2013)
E-Types httpsuploadwikimediaorgwikipediacommons44
Industry  Strategic design Logo design Branding Communication Digital design Interactive design Instructional design Design research
Key people  Camilla Frederiksen Jens Kajus Jonas Hecksher Mads Elleberg Petersen Mari Randsborg Rasmus Drucker Ibfelt Søren Skafte Overgaard

put the clock back on the wall the e types 1966

e-Types is a brand agency based in Copenhagen. It employs 50 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from Copenhagen Business School and Harvard Business School.


E types on the santa cruz beach boardwalk 1965


e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of 5 employees into a consultancy of 50 strategists, designers and account managers. In 2010 e-Types became part of e-Types Group.

The company's branding work includes Danish Film Institute (1998), Aquascutum (2002), Rzeczpospolita (2004), Royal Danish Theatre (2005), 3XN (2007), CPH:PIX (2008), DI (2008), Tryg (2010), Berlingske (2011), Sanoma (2013).


By 2006, e-Types became an object of interest to scholars in the creative businesses academia. The cooperation with Learning Lab Denmark turned into an industrial PhD from The Danish School of Education (now University of Aarhus) using e-Types as the primary case of the research. The focus was "Conscious Design Practice as a Strategic Tool". Meanwhile, Professor Robert Austin from Harvard Business School made a different case-study concerning Innovation Strategy of a Design Firm. The case-study was discussed and criticised at the 2006 Seattle Innovation Symposium at the University of Washington.


  • Creative Circle Awards 2012, Special Circle - ADDING PLAY TO TYPE, Playtype
  • Creative Circle Awards 2012, E-Commerce Website - Playtype
  • Creative Circle Awards 2012, Packaging Design - Shane's Magical Friends, Panduro Hobby
  • Creative Circle Awards 2012, Best Type Design - Berlingske
  • Creative Circle Awards 2012, Best Editorial Design - Berlingske
  • Creative Circle Awards 2012, Mini Identity - 2ND DAY, Day Birger et Mikkelsen
  • Creative Circle Awards 2011, Type Design - Jazzhouse
  • Creative Circle Awards 2011, Best Mini Identity - C, Coop
  • Creative Circle Awards 2010, Type Design - SAFETY, Council of Safe Traffic
  • Creative Circle Awards 2010, Mini Identity - EAT, Copenhagen Food House
  • Creative Circle Awards 2010, Corporate Identity - National Gallery of Denmark
  • D&AD ANNUAL 2009, Graphic Design/Posters - Kaleidoskop Seasonal Posters
  • Creative Circle Awards 2009, Best Corporate Print - Kaleidoskop Seasonal Posters
  • Creative Circle Awards 2009, Best Corporate Identity - DR Koncerthuset (by Jean Nouvel)
  • Index: 2009, Body category - Medilabel Safety System
  • Danish Design Award 2007, Corporate Identity - Jacobsen Brewery, Carlsberg (with DDB)
  • Danish Design Award 2003, Corporate Identity, Typeface design, Lay-out & design - Newspaper DAGEN
  • D&AD ANNUAL 2003, Design - Newspaper DAGEN
  • Distinctive Merit, Art Directors Club, NY, 2003, Overall Design - Newspaper DAGEN
  • References

    E-Types Wikipedia

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