Editor in Chief Nicole Vecchiarelli Frequency Monthly Founder Jason Binn | Categories Lifestyle Total circulation 150,000 First issue September 2012 | |
DuJour is a print and digital luxury lifestyle publishing brand that focuses on art, fashion, design, entertainment, travel and more. Its chief publication is DuJour Magazine, which caters to the wealthy. In order to receive DuJour, subscribers have to fulfill wealth requirements.
Contents
History
Jason Binn, who founded Niche Media launched the publication in August 2012. Its editor-in-chief is Nicole Vecchiarelli, who edited InStyle and the publication targets high-net-worth consumers.
In DuJour's debut, the cover featured Christy Turlington, who was photographed by Bruce Weber. DuJour Media created a hybrid business model with a quarterly print magazine and monthly online editions.
The publication is distributed to more than 150,000; a majority of readers culled by access to data and including criteria such as the top most affluent markets in the country including Miami, New York, Los Angeles, Chicago and more. Readers are among an average net worth of $5 million, average home values in excess of $1 million and an average income in excess of $200,000. The monthly online edition is sent to Gilt’s top three million spending individuals out of their nine million members.
Binn, who serves as chief advisor to Gilt Groupe’s CEO Kevin Ryan, enhanced his partnership with Gilt prior to the magazine’s launch.
In 2015, the magazine brought on former "New Yorker" Executive Director of Print and Integrated Sales, Leslie Farrand as its chief revenue officer.