Droga5

History and leadership

Creative Chairman, David Droga, founded Droga5 in New York City in 2006. In a 2011 Forbes article by contributor Avi Dan, Droga said that he named his agency after the tag his mother used to sew into his clothes. (He is the fifth of six children and his mother stitched labels in her children’s clothing based on birth order.)

In 2008, Droga5 opened a second office in David Droga’s homeland of Australia. The Sydney office was closed in September 2015 when Droga5 turned its focus to the European market and its London office, which opened in 2013 and whose partners include Chief Executive Officer Bill Scott, Chief Creative Officer David Kolbusz, and Chief Strategy Officer Dylan Williams.

In July 2013, William Morris Endeavor announced a significant minority investment in Droga5. According to The New York Times, "Executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources." Droga5’s New York office relocated to Wall Street in 2014.

Current leadership team includes: Global Chief Executive Officer Sarah Thompson, Chief Operating Officer Susie Nam, Global Chief Strategy Officer Jonny Bauer, Global Chief Financial Officer Amir Feder, Chief Marketing Officer Chris Wollen, Chief Creative Officer Ted Royer, Creative Partner Duncan Marshall, Global General Counsel Scott Waldbaum Chief Creation Officer Sally-Ann Dale, and Global Head of HR, Office Services and Facilities Erika Kipreos.

Company culture

Company Culture Droga described his views on advertising in an interview for CNN’s ICON. He said, “Advertising doesn’t have to be pollution. Advertising can be amazing. Advertising can contribute to culture. Advertising can lead culture. Advertising can solve social issues...I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission...There is good business doing good.”

Advertising Age named Droga5 among their Best Places to Work 2015.

Notable campaigns

Marc Ecko “Still Free”
YouTube: Still Free - Marc Ecko Tags Air Force 1
Forbes: Seven Great Campaigns That Show How Droga5 Is Disrupting Advertising

UNICEF “Tap Project”
YouTube: UNICEF USA: Tap Project
Fast Coexist: How David Droga Creates Advertising That Matters

JCER “The Great Schlep”
YouTube: Sarah Silverman and The Great Schlep
The New York Times: Message to Your Grandma: Vote Obama

Bing “Decoded Jay-Z”
YouTube: Bing | Decode Jay-Z Case Study
Fast Company: Inside Jay-Z's Launch of "Decoded" With Droga5, Bing

PUMA "After Hours Athlete"
Puma – The After Hours Athlete
Creativity: Puma: After Hours Athlete-Cannes Film Craft Grand Prix Winner

Prudential “Day One”
YouTube: Real-Life Retirement Stories - #DayOne
Forbes: From Brain Science To Blue Stickers: Prudential Reframes The Retirement Conversation

Thunderclap
Thunderclap
Forbes: Thunderclap, A New Tool For Amplifying Your Tweet Into a Sonic Boom

Newcastle Brown Ale “If We Made It”
YouTube: Mega Huge Football Game Ad #IfWeMadeIt
Adweek: The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real

Honey Maid “This is Wholesome”
YouTube: Honey Maid: This is Wholesome :30 TV Commercial | Official
The Atlantic: Honey Maid, Moral Compass for Us All

Under Armour “I Will What I Want”
YouTube: Misty Copeland - I Will What I Want
Advertising Age: Ad Age's 2014 Marketer of the Year: Under Armour

Under Armour “Will Beats Noise”
Will Beats Noise
Adweek: Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her

Under Armour “Rule Yourself – Michael Phelps”
YouTube: Under Armour | Rule Yourself | Michael Phelps
Adweek: Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever

Android “Friends Furever”
YouTube. Android: Friends Furever
Unruly: Google Android’s “Friends Furever” Campaign Is Most Shared Ad of 2015

Awards

2007
Advertising Age's Agency of the Year

2009
B&T's Australian Agency of the Year (Droga5 Sydney)

2010
Advertising Age’s Agency A-List

2011
Creativity's Agency of the Year
Advertising Age’s Agency A-List

2012
Adweek's U.S. Agency of the Year

2013
One of Fast Company’s Most Innovative Companies
Advertising Age's Agency A-List Creativity's Innovators List

2014
Adweek's U.S. Agency of the Year
Adweek's 10 Best Ads of 2014
Creativity's Agency of the Year
Advertising Age's Agency A-List
Advertising Age's Best Places to Work
Helped lead Under Armour to be named Advertising Age's Marketer of the Year

2015
One Show's Agency of the Year
Effie Award's Most Effective Independent Marketing Agency
Creativity's Agency of the Year
Advertising Age's Agency A-List
Cannes Lions International Festival of Creativity's Independent Agency of the Year

2016
Advertising Age's and Creativity's Agency of the Year
Adweek's U.S. Agency of the Year
Effies 2nd Most Effective Agency
Cannes Lions International Festival of Creativity’s Independent Agency of the Year

2017
Advertising Age's Agency A-List

Clients

Droga5 clients by industry include:

Technology

Google

Entertainment

Xfinity
HBO

Gaming

Blizzard

Arts

New Museum

Political/Government

Hillary Clinton Campaign
White House

Nonprofit/Education

The Clinton Foundation
The Y
UNICEF
UN

Financial

Chase
Prudential

Restaurants

Pizza Hut

Alcohol and Beverages

Best Damn Brewing Co.
Hennessy

Consumer Good Products

Quilted Northern
Johnsonville
Air Wick
Clearasil
Honey Maid
Nature’s Bounty
Met-Rx
Osteo Bi-flex
Pure Protein
Sundown Naturals
Mondelez International
Trident

Sports Apparel/Fashion

Under Armour
UNIQLO

Official website

Droga5