Rahul Sharma (Editor)

Dorset Cereals

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Type
  
Subsidiary

Key people
  
Terry Crabb (founder)

Founder
  
Terry Crabb

Number of employees
  
100

Industry
  
Headquarters
  
Poundbury, United Kingdom

Founded
  
1989

Dorset Cereals httpsuploadwikimediaorgwikipediaen11cDor

Website
  
www.dorsetcereals.co.uk

Parent organizations
  
Associated British Foods, ABF Grain Products Limited

Profiles

The breakfast book by dorset cereals


Dorset Cereals is a British breakfast food manufacturer, based in Poundbury, Dorset. It was founded in 1989 by Terry Crabb and manufacturers muesli, porridge, and granola. Its products are exported to more than 70 countries

Contents

Dorset cereals exploding packaging


History

Dorset Cereals has experienced significant growth, especially in export markets Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Charles, Prince of Wales. In 2012, Associated British Foods purchased the company for £50 million from its private equity owners, Langholm Capital.

The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.

Products

Dorset Cereals manufactures a number of breakfast products, such as muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK. The simple but "quaint" packaging has attracted attention

Recognition

In 1999 Dorset Cereals won a Queen's Award for Enterprise for Export Achievement Dorset Cereals received second place in The Dieline packaging industry awards 2015 for fresh and prepared food

Dorset Cereals products have also received several Great Taste Awards.

References

Dorset Cereals Wikipedia


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