Native name देवीता सराफ Name Devita Saraf Nationality India Parents Rajkumar Saraf | Occupation business executive Known for Indian businesswoman | |
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Awards IT People's IT Woman Leadership Award Education | ||
Devita saraf ceo vu technologies in cnbc mercedes inspired series
Devita Saraf is the Founder, CEO and Design Head of Vu Televisions. She is also a promoter of Zenith Computers (India) and Zenith Infotech Limited along with her family members. She was also a columnist for The Wall Street Journal.
Contents
- Devita saraf ceo vu technologies in cnbc mercedes inspired series
- A chat with devita saraf ceo of vu televisions
- Early life
- Zenith
- Vu Technologies
- Donald Trump ad
- References
A chat with devita saraf ceo of vu televisions
Early life
Devita Saraf was born in Mumbai, India, the daughter of Rajkumar Saraf, Chairman of Zenith Computers. Saraf recalls learning business skills from her grandfather at a young age.
She has been a National Co-Chair and Executive Committee Member in the Federation of Indian Chambers of Commerce and Industry (FICCI) Young Leaders Forum. She was also the founder and Chair of the Young Bombay Forum which was part of Bombay Chamber of Commerce and Industry.
She attended Queen Mary School, Mumbai She later attended the H.R. College of Commerce and Economics and the University of Southern California, where she received a Bachelor of Business Administration. She is also a member of Mensa. Devita found place as top six nominees at the Satya Brahma founded Indian Affairs India Leadership Conclave 2016 ILC Power Brand Awards in the category of the Business Woman of the Year 2016. Devita won the Business Woman of the Year 2016 at India Leadership Conclave 2016 Annual Edition.
Zenith
Saraf started her career at age 16. when she was trained by her father at Zenith Computers and was named as the Director of Marketing when she was 21. At Zenith, her first product was a laptop computer designed for students. In 2006 Saraf went from being the head of marketing to CEO. The high court of Bombay (currently known as Mumbai) in case filed by The Bank of New York Mellon, London has convicted Ms Saraf, her father and all the promoters of Zenith Infotech Limited of siphoning company funds to personnel accounts and has directed BIFR (Board for Industrial & Financial Reconstruction Government of India) to take action as per its regulations.
Securities and Exchange Board of India accused Zenith Infotech Limited and its six promoters of fraudelent removal of funds to personnel accounts without the notice to share holders, and as of March 25, 2013, SEBI prevented the promoters from accessing the securities market or trading in securities in any manner. The named six promoters included by SEBI are Saraf, her father Rajkumar Saraf, Akash Kumar Saraf, Vijayrani Saraf, VU Technologies Private limited and Zenith Technologies Private Limited.
Vu Technologies
At age 24, she started Vu Technologies, which sells high-end LED TVs. While Zenith was mass technology focused, Vu sells innovative luxury items. Saraf states that she wanted to "bring unique technology to the country." Saraf is also the CEO of View TelePresence, which creates communications services for smaller business markets. Vu came out with a 4K HD Iconium Series televisions in October 2015.
In October 2014, the Bombay High Court sealed the premises of Andheri based office of Vu Technologies after it fraudulently showed 200 employees in their affidavit but only 32 were found on premises in a visit and in the muster roll for September–October 2014.
Donald Trump ad
In 2017 Devita bought a full page ad in the Times of India newspaper, where she congratulated Donald Trump on becoming President of the United States. Some on twitter called the action narcissistic.