Nationality American | ||
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Books Superfoods: The Food and Medi, Eating for Beauty, Chaga: King of the Medicinal, Nature's First Law: The Raw, Tales from the Undergro Similar Rajendra Sisodia, Jagdish Sheth, Elwyn Berlekamp, Deepak Chopra Profiles |
David "Avocado" Wolfe (born August 6, 1970) is a raw foodist, promoter of alternative medicine, conspiracy theorist, entrepreneur, and spokesman for the NutriBullet.
Contents
Career
Wolfe grew up in San Diego, California.
According to Wolfe, he became intolerant of dairy when he was 18 and stopped consuming it, which led him to explore various diets and by the time he was 24 he was on an organic, raw food diet.
In 1995 he founded the company, "Nature's First Law" with his childhood friend, Stephen Arlin, who later changed his name to Thor Bazler. The company sold organic food and products related to raw foodism. Wolfe and Bazler started the company selling products out of their car trunks; by 2005 the company had 23 employees and around $6 million in revenue, and had profits of $1.2 million in 2004. The company grew in part by endorsements from celebrities like Steve Jobs, Woody Harrelson, Alicia Silverstone and Angela Basset. Wolfe became known for using Kirlian photography to show that raw foods had more "energy" than cooked food. By 2005 Wolfe had become an evangelist for raw foods, travelling and speaking, while Bazler stayed in San Diego and tended to the business. The company changed its name in 2007 to "Sunfood Nutrition". The relationship between Wolfe and Sunfood ended at least by 2011, and there was litigation involving personality rights. In 2012 Sunfood claimed Wolfe was defaming it.
Wolfe has authored and co-authored several self-published books promoting foods and offering diet advice.
Wolfe is President of the Fruit Tree Planting Foundation, which received its IRS nonprofit certification in 2002.
In 2004, Wolfe starred on the reality TV show Mad Mad House regularly as the naturist "alt", alternative lifestyle practitioners who served as hosts and judges for the contestant "guests". In 2004 Wolfe was part of a rock band called "The Healing Waters" that travelled the country in a vegetable-oil powered bus and performed songs including "Raw Food Girl" and "Bye Bye Burger World".
In 2006 Wolfe founded the raw, vegan, organic, chocolate company "Sacred Chocolate" with Steve Adler.
According to Wolfe he is the "celebrity spokesperson" for the e-commerce site, "Longevity Warehouse"; that website is run by New Horizon Health, Inc. New Horizon Health, Inc. also runs the subscription-based longevity web magazine, "The Best Day Ever" that Wolfe says he co-founded. Len Foley says he is the CEO of New Horizon Health, Inc. and that he is the co-founder of "Longevity Warehouse", "The Longevity Now Conference", "Longevity Conference", and "The Women's Wellness Conference". New Horizon Health, Inc. was founded in 2009 and had $7.6M in revenue in 2013.
Wolfe has been the spokesman for NutriBullet since its inception in 2012, and has appeared in several infomercials promoting the product. Wolfe also sells and promotes supplements and organic food.
Views
Wolfe has been criticized for promoting pseudoscience.
Health and diet
Wolfe promotes a diet based on raw plants He has stated that this also has a "detoxification" effect.
Physics
Wolfe believes that the Earth is flat and that gravity is a hoax.