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Jagdish Sheth

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Name  Jagdish Sheth

Role  Professor
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Education  University of Pittsburgh, Massachusetts Institute of Technology
Books  Firms of Endearment: How Worl, Customer Behavior, The Rule of Three: Surviving, The Self‑Destructive Habits of, The 4 A's of Marketing: Creating
Similar People  Bruce I Newman, Philip Kotler, Peter Lorange, Andrew S C Ehrenberg

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Jagdish N. Sheth (born 1938) is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. He was a prominent member of the core team during the initial years of the Indian Institute of Management Calcutta, the first Indian Institute of Management.

Contents

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Prof jagdish sheth author of chindia rising at the international conference on futurology


Early days

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Sheth was born in Burma (now Myanmar) in a Jain family, where his father had migrated from Western India to set up a business as a rice merchant . In 1941, the family emigrated as a refugees in wake of Japanese invasion of Burma to India. He received most of his schooling in Madras (now Chennai). It was here that he met his future wife, Madhuri Shah, at a local literacy society for high school students that he had founded.

Academic career

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Sheth came to the United States to further his academic career and received his MBA at the University of Pittsburgh in 1962. He was fascinated by the psychological theories being advanced at that time and pursued a career in academia. During the mid-1960s he studied and researched at MIT, Columbia and the University of Pittsburgh, where he received his PhD in 1966 from its Katz Graduate School of Business. It was during this period that he started developing his "Theory of Buyer Behavior." A book that he co-authored with his mentor Professor John Howard provided the foundation for the future of research in the field of consumer psychology and marketing.

Writings and activities

Sheth has published more than 200 articles in leading journals and has written a number of books. His most recent book is The Accidental Scholar. Prior, he wrote Chindia Rising. His other significant books have been Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets with Rajendra S. Sisodia, The Rule of Three: Surviving and Thriving in Competitive Markets, Clients for Life: How Great Professionals Develop Breakthrough Relationships, and Handbook of Relationship Marketing. In 2007, he published The Self-Destructive Habits of Good Companies.

The "Sheth Family Foundation" has established Seth International Awards at the University of Pittsburgh's University Center for International Studies.

He was also founding chairman of the Academic Council of the Mumbai Business School, a business school located in Mumbai, India, but which closed after attracting just 15 students.

References

Jagdish Sheth Wikipedia


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