City Cagayan de Oro City First air date July 14, 1995 | Frequency 91.9 MHz | |
Broadcast area Northern Mindanao, Lanao del Sur, Zamboanga del Norte, Zamboanga del Sur and Caraga Region Branding 91.9 MOR My Only Radio For Life! Cagayan de Oro (an ABS-CBN station) Slogan For Life! (1999-present)
"Lahi Ra Jud" (2007-2012)
"Chuy Keey Beey" (2012-present)
It's not just Radio, It's MOR! | ||
DXEC (MOR 91.9 Cagayan de Oro), is an FM radio station owned and operated by ABS-CBN Corporation in the Philippines. It is one of the 17 MOR radio stations of ABS-CBN Regional Network Group. Their studios and transmitter are located at Macapagal Drive (formerly Greenhills Road), Barangay Bulua, Cagayan de Oro City. It is a 24-hour operating station, except on Sundays where it signs off at midnight to 4:00 AM, and except Holy Week of each year where it signs-off at midnight of Maundy Thursday and lasts until 4:00 AM on Easter Sunday. The station has been leading on ratings for more than 20 years to the listeners of the city, with an upgrading signal of 8 kilowatts and it can be heard in Bukidnon as well as the Caraga provinces of Agusan del Norte, Agusan del Sur, Dinagat Islands and Surigao del Norte.
Contents
History
DXEC-FM started operations on July 14, 1995 as ABS-CBN Star Radio (few months after TV Patrol Northern Mindanao was launched) and it was first on-air is Dennis M. Ba-ang (known as David Bang), meanwhile some other listeners can't be listened to 91.9 but other radio station tuned in, but Ba-ang will say on its station ID was: "This is ABS-CBN Radio 91.9 MHz broadcasting from the City of Golden Friendship!" but station manager, Allesandro de Marchi told to Baang that our station operation was succeeded. A few months later, a KBP-PSRC Survey shows 91.9 spotted the market but they did not make it to top 1.
In 1996, 91.9 launches its own radio drama "Mula Sa Puso Ko" whom David Bang as Narrator and Program Director and also it won as Best Radio Drama Program in KBP Golden Dove Awards. As the radio survey thought last March 18–24, 1997, Star Radio 91.9 garnered the Number 1 Radio station against other radio stataions in Cagayan de Oro City. In mid-1997, under the formation of Regional Network Group, ABS-CBN Radio 91.9 was relaunched.
However, in 1998, Dennis Ba-ang left 91.9 for other reasons but he decided to transferred to Iligan City for our own radio station. In 2000, Malvern Esparcia (known as Bernie Bitok-Bitok) entered on 91.9 from 94.3 Wild Zee and on July 14, 2001, our station celebrates its 6th year. It was asked and told to Esparcia but ABS-CBN Radio was changed its name to MOR (known as My Only Radio) and the tagline was "For Life!" Based on Cebu's Tagline.
In 2003, MOR starts regular programming with other MOR stations. But in 2005, TV Patrol Northern Mindanao, the local newscast, is also simulcast over the said radio station in the city.
The FM radio station also makes live coverage and updates during the Kagay-an Festival (now as Higalaay Festival), as well as the Boto Mo, Ipatrol Mo grand launching in Cagayan de Oro City in 2010.
In 2013, changes to the format when MOR 101.9 is launched, in 2014, programs will changed and still remain and return of the Number 1 Radio Station in Cagayan de Oro City.
In 2015, ABS-CBN Cagayan de Oro celebrates its 20th Anniversary, MOR Cagayan de Oro being the 'Undisputed' Number 1 Radio Station in Cagayan de Oro City. Based on KBP-Kantar Media Survey of 2015.
In August 2015, the song "Higala Tsada" as the campaign slogan for the CDO Tourism it will be heard over MOR 91.9 in Cagayan de Oro City, whom composed by Master Popi (Rommel Alaba) and the sung behind the White Strand.
In October 26, 2015, the Regional format of MOR will transition to our soundcheck in preparing the return of David Bang.
In January 2016, David Bang returns to MOR after 18 years of not hearing up but he made their own show "Pakisabi na Lang."
Current
Former
Market audience of MOR 91.9 Cagayan de Oro
Areas that may receive signals from MOR 91.9 Cagayan de Oro
Other MOR radio stations
MOR is also broadcast to 17 provincial stations in the Philippines.