Product type Athletic apparel Country United States Ambassador(s) Pittsburgh Penguins | Owner Cavanaugh Promotions Introduced 1996 | |
The Crons brand is a product of a privately held American company, Cavanaugh Promotions, based in Pittsburgh, Pennsylvania. The company designs motivational athletic apparel with logos which encourage people to achieve their goals through hard work, practice and preparation.
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Overview
Crons provides team apparel such as uniforms, practice gear, warm-ups, workout apparel, travel gear and coaches' apparel. Much of that gear includes motivational messaging in various locations. Some uniforms have an upside down tag so players can look down and read the motivational words while playing. The Crons Brand has supplied uniforms to several teams in the NCAA Basketball Championships. Robert Morris University and University of North Carolina-Asheville have each worn Crons uniforms in the Tournament. Crons designed and produced new uniforms for the Tournament for UNC-Asheville in 2012.
The Crons brand added Crons Come Ready Performance Protein Bars to its product line in Spring 2010. Each bar has 24 grams of protein and is NCAA-compliant. To promote the bars, Crons created a giant protein bar—6 feet long, 1 1/2 feet wide and weighing 100 pounds, which was donated to Pittsburgh's Light of Life Mission, an organization for homeless men. The bar contained 21,700 grams of protein, 5,000 grams of fat and 190,000 calories. The bars are sold in several large retail store chains in twelve countries. In the fall of 2011, The Crons Brand became the Official Motivation Brand of the Pittsburgh Penguins, selling its apparel in the Consol Energy Center and becoming the outfitter for the team's youth hockey camps.
History
Cavanaugh Promotions was founded in 1996 by Pat Cavanaugh. who had previously played basketball at the University of Pittsburgh. Cavanaugh created the Crons brand at that time. In 2006 Cavanaugh's company began actively promoting the Crons brand, focusing at first on selling to high schools, athletic organizations, smaller colleges and smaller professional teams, and over the next four years to larger colleges and conferences.".