Trisha Shetty (Editor)

Craig Potton Publishing

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Founded  1987

Craig Potton Publishing is a book publishing company based in Nelson, New Zealand. It claims to be the largest independent book publisher in New Zealand.


The company was established in 1987 by conservationist Craig Potton, who initially founded it to publish books of his photography. It mostly publishes non-fiction works focused on New Zealand and photographic calendars.

Potton & Burton

The company changed its name to Potton & Burton in March 2015 when Robbie Burton, managing editor and publisher since 1990, became co-owner with Craig Potton. As of 2015 it publishes more than 20 new titles per year, maintains a strong backlist of New Zealand books, and also publishes around 20 calendars annually.

Craig Potton

Founder Craig Potton (born 1952) is a photographer, publisher, greenie and businessman and practices yoga, meditation, vegetarianism, and earnest conservationism. His father became rich setting up Zip Industries in New Zealand. Craig co-owns the multiplex cinema complex in Nelson, with his older brother, Richard.


Craig Potton Publishing Wikipedia