Type Private Website color.com | Headquarters Palo Alto, California | |
Key people Bill Nguyen
Geoff Ralston
Douglas Leone | ||
Color Labs, Inc. was a start-up based in Palo Alto, California. Its main product was a social application for photos (on Android and iPhone), called Color for Facebook. It allowed people to take photos in addition to viewing other photos also taken in the vicinity. The application grouped photos based on a user's friends so that he or she is more likely to see those that are more relevant.
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Following skepticism and rumors from Silicon Valley commentators, Color Labs stopped selling the app at the end of 2012.
History
The group started when co-founders Bill Nguyen and Peter Pham received $41 million in funding. Color was named as a tribute to Apple's color logo from the Apple II. Nguyen described the Apple II as having changed his life when he was seven years old. The domain name Color.com was bought in December 2010 for $350,000.
In 2010–2011, Color closed $25 million in funding from Sequoia Capital, $9 million from Bain Capital, and $7 million in venture debt from Silicon Valley Bank. In September 2011, Douglas Leone revealed that Sequoia Capital only invested three days before the scheduled launch of Color.
On March 24, 2011, Color launched its application "Color for Facebook" in Apple's App Store. A week after the launch, Color Labs released an update with significant changes to the iOS App interface—allowing users to see photos from events "Nearby", a "Feed" of relevant photos, and a "History" of groups that users can participate in. Words underneath each icon explaining what they did were also added. In June 2011, less than three months after the company officially launched, Pham left Color, followed quickly by Chief Product Officer DJ Patil.
When it launched, the application had around 1 million downloads. By September 2011, the service had a little under 100,000 active users.
In July 2011, it was reported that Google offered to buy Color for $200 million before their first launch, but Color Labs turned down the deal.
Controversy and demise
In the weeks following Color for Facebook's initial launch, controversy surrounded the start-up's $41 million funding and mixed reviews on the product. The initial launch left users confused with the application's user interface and purpose. Its initial rating in the App Store was 2 out of 5 stars. In an interview with Robert Scoble in April 2011, Pham and Nguyen admitted that Color's launch was a wasted opportunity, sharing: "We threw out a network you don’t know how to get good at…We threw a mountain at people."
In October 2012, media reports indicated that Color's board of directors had voted to shut down the company. Other sources denied that the company was shutting down, but suggested that it was possibly preparing to be acquired by another company or for some other major transformative event.
Reports included that the staff would be sold to Apple for $2 to $7 million. In November Color Labs announced that the app would be shut down at the end of 2012.