Colgate Wisp is a single use mini toothbrush that was introduced by Colgate-Palmolive Company in March 2009. The Wisp mini brush is approximately 3.5 inches.
Contents
Composition
The active ingredients as listed on Wisp packs are caprylic/capric triglyceride, flavor, gelatin, sorbitol, and sucralose. The peppermint flavor contains FD&C blue no. 1. The spearmint flavor contains FD&C green no. 3. The cinnamint flavor contains FD&C red no. 40.
Variants
There are currently five Wisp variants:
Marketing campaign
The 2009 campaign focus for Colgate Wisp is based around the slogan “Don’t get caught without it.” The product promise is “Just brushed clean. Anytime, anywhere.” Currently, Colgate is running a “Be the Face of Wisp” contest.
References
Colgate Wisp Wikipedia(Text) CC BY-SA