Industry Consumer Goods | Founded 2003 (2003) Key people Shailendra Tyagi (CEO) | |
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Products NotebooksPensPencilsMath InstrumentsErasersPencil SharpenersArt Stationery Website www.classmatestationery.com Similar Aashirvaad, Savlon, Gold Flake | ||
Classmate is an Indian brand of student stationery products. ITC Limited (formerly Indian Tobacco Company) launched its Classmate brand in 2003 with the Notebooks category. Subsequently, the Company added new products to its portfolio, including pens, pencils, mechanical pencils and geometry boxes. Classmate has 900 distributors who make the products available in over 70,000 outlets in India. Classmate brought in earnings of ₹ 40 crore in 2005-06. In 2007, it grew to become India's No 1 Notebook brand. The company's revenue increased to more than Rs. 650 crore in 2011-12.
Contents
- Classmate Interaktiv AR Notebooks Product Video 30 Seconds English
- Products
- Notebooks
- Pens
- Pencils
- Art stationery products
- Mathematical Drawing Instruments
- Classmate Ideas for India challenge
- Discussions
- Corporate social responsibility
- Classmate Young Authors Contest
- Classmate Spell Bee
- WWF India and ITC Ltd promoting responsible forestry
- References
Classmate Interaktiv AR Notebooks Product Video | 30 Seconds | English
Products
Classmate products range from notebooks, Pens, Pencils, mechanical pencils, diaries, mathematical drawing instruments, sholastics -- erasers, sharpeners and scales and art stationery products.
Notebooks
Classmate notebooks consist of more than 300 variants including notebooks, long books, practical books, drawing books and reminder pads. ITC focused on the design elements of notebooks: each Classmate notebook has a theme on the cover and related information inside.
ITC Classmate notebooks are said to use Ozone-treated, Elemental Chlorine Free Paper which has lesser use of chemicals in bleaching stage. Ozone treatment of paper before bleaching process improves paper quality and shelf life.
Pens
The range of pens includes ball, etc.
Pencils
Classmate’s range of pencils includes both wooden and mechanical pencils. The different variants of wooden pencils include: HB Bonded Lead, HB Jet Black, Carbon Black, 2B Trilobe and Rubber Tipped.
These pencils come with different features like a rubberised gripper in Da Vinci & Ezy Grip & a comfortable triangular grip in Triklik. They even have various mechanisms like an innovative side click mechanism in Clutch, auto lead dispensing in Locus & a comfortable triangular rubberised grip in Trilobe. The different variants available include: Fine Script, Neat Script, Tri Klik, Da Vinci II, Ezy Grip, Clutch, Trilobe and Locus.
Art stationery products
Classmate Colour Crew range of art materials include Wax crayons, Plastic Crayons, Oil pastels and sketch pens.
Mathematical Drawing Instruments
The variants of Mathematical Drawing Instruments available include: Classmate Asteroid, Classmate Invento Plus, Classmate Invento & Classmate Victor.
Classmate Ideas for India challenge
Classmate has launched a program called Classmate Ideas for India challenge. The program was a part of the company's centenary initiative. The nationwide program would invite ideas of the youth who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 2.5 million students across 30 cities, 500 schools and 200 colleges across the country. The CII-ITC Centre of Excellence for Sustainable Development, WWF India, the Tony Blair Faith Foundation, Janaagraha and the Akshaya Patra Foundation among others are the program partners for the event. The program would encourage the finalists with an internship with relevant program partners, besides cash prizes and other rewards. Additionally, the top five winners would be sent to a one-week international study tour.
Discussions
ITC Classmate hosted a discussion on the subject titled Principal, Parents and Children: Building a Relationship of Mutuality. The panelists agreed on the need for greater student involvement, in the choice of what they are taught, as well as the method of imparting education.
Corporate social responsibility
Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back. For every four Classmate notebooks purchased, ITC contributes ₹1 to its social development initiative that supports, among other projects, primary education.
Classmate Young Authors Contest
The Classmate Young Authors Contest 2004 (CYAC 2004) was initiated by ITC Limited to provide a platform for budding writers among students to showcase their talent and an opportunity to develop it through interaction with some of the country's leading literary icons.
Classmate Spell Bee
Classmate Spellbee has successfully conducted seven seasons, establishing itself as the largest spelling competition in India. It is designed to unite top spelling talent from across the country, emphasizing the enhancement of Indian students' spelling abilities in an engaging and educational manner. The winner of the most recent season was awarded a cash prize of 2 lakh and a sponsored trip to Washington D.C., USA, for themselves and a parent to attend the Scripps National Spelling Bee 2015.
WWF-India and ITC Ltd. promoting responsible forestry
This first took off in 2009. ITC Classmate was the first Indian company to join the Global Forest and Trade Network (GFTN). Paperkraft Premium Business Paper is a product of ITC Limited and is the country's greenest paper mill. ITC contributes towards environment: through ozone treatment & ECF technology to eliminate toxicity in the industrial effluents released by them into the ecosystem, and in a large scale through afforestation and water conservation by planting 8 trees for every tree used, which has greened over 1 lakh hectares since 2008.