Product type Cigarette Introduced 1970s | Produced by ITC Limited | |
 Similar Benson and Hedges, Pall Mall (cigarette), Camel (cigarette) | ||
Gold Flake is a cigarette brand owned, manufactured and marketed by ITC Limited, the leading cigarette maker in India. It is sold in various varieties, including Gold Flake Kings (84 mm), Gold Flake Kings Lights (84mm), Gold Flake Lights (84mm) and Gold Flake Ultra Lights (84mm). After being available for over 60 years, Wills Gold Flake was discontinued in the UK in 1986, but continues to be sold in the Republic of Ireland.
History
Gold Flake was produced by the Bristol company of W.D. & H.O. Wills, from 1901 part of Imperial Tobacco. In 1912, Gold Flake was launched in India and its demand and users kept on increasing with time. In 1971 a big change in the Gold Flake portfolio occurred with the introduction of Gold Flake Kings, this brand new avatar came with the equity of Gold Flake and the position of heritage along with the premium feel of royalty.
ITC launched its smallest size of 64 mm and priced at 25 rs for 10 sticks.