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Cheongdam dong Alice

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6.8/10
IMDb

Network
  
Seoul Broadcasting System

8.4/10
Viki

Final episode date
  
27 January 2013

Cheongdam-dong Alice Cheongdamdong Alice AsianWiki

Also known as
  
Based on
  
Cheongdam-dong Audreyby Lee Hye-kyung

Written by
  
Kim Ji-woonKim Jin-hee

Directed by
  
Jo Soo-wonShin Seung-woo

Starring
  
Moon Geun-youngPark Si-hooSo Yi-hyunKim Ji-seok

Opening theme
  
Rain Shower by Every Single Day

Genres
  
Romance Film, Drama, Comedy

Cast
  
Moon Geun‑young, Park Si‑hoo, So Yi‑hyun, Kim Ji‑seok, Kim Yoo‑ri

Cheongdamdong alice south korean drama


Cheongdam-dong Alice (Hangul: 청담동 앨리스; Hanja淸潭洞앨리스; RR: Cheongdamdong Aelliseu) is a 2012 South Korean television series, starring Moon Geun-young, Park Si-hoo, So Yi-hyun and Kim Ji-seok. It is about a young woman's "journey" to Cheongdam-dong ― one of the wealthiest areas in southern Seoul ― by seducing a second-generation chaebol into marriage.

Contents

It aired on SBS from December 1, 2012 to January 27, 2013 on Saturdays and Sundays at 21:55 for 16 episodes.

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Plot

Cheongdam-dong Alice Official Drama Descriptions for All the Characters of Cheongdamdong

Han Se-kyung (Moon Geun-young) believed in l'effort est ma force, meaning "hard work is my strength." The aspiring fashion designer couldn't afford to study overseas, but won many local design contests and mastered French on her own.

Cheongdam-dong Alice Cheongdamdong Alice Team Sejong

She slowly begins to lose her positive outlook toward the world when her father's small bakery closes down after losing customers to larger retailers. Se-kyung's boyfriend of six years (Namkoong Min), who has to pay his sick mother's medical bills, runs away with her savings.

Cheongdam-dong Alice httpsuploadwikimediaorgwikipediaen663Che

After much struggling, Se-kyung finally lands a job as a designer at GN Fashion, an apparel company in ritzy, image-conscious Cheongdam-dong (a small, insular, and particularly posh neighborhood in Seoul's Gangnam District). She is stunned to find out, however, that her actual job is being a personal assistant to the president's wife ― who turns out to be her high school classmate and rival Seo Yoon-joo (So Yi-hyun).

Cheongdam-dong Alice Cheongdamdong Alice Daddy Long Legsengrom Sub YouTube

Her "official" boss In-hwa (Kim Yoo-ri) is the president's younger sister, at 29 only two years older than Se-kyung, who became the youngest person to be appointed to her position. "What sucks is your taste, not your resume," In-hwa bluntly tells Se-kyung. "Taste is an accumulation of what you see and think, as well as the kind of things you are exposed to, from the moment that you were born."

What she says completely shatters Se-kyung's life philosophy rooted in hard work and consistent effort. Upon this despairing realization, Se-kyung changes her life's course. Seeing how Yoon-joo's life has changed compared to her own, Se-kyung decides to do exactly the same thing: marry a rich man. She enlists Yoon-joo's help and embarks on the project to become a "Cheongdam-dong daughter in-law," a term referring to stylish young married women of the upper crust living in that wealthy neighborhood. Her bitter disillusionment leads her to seduce Jean Thierry Cha (Park Si-hoo), the youngest CEO in the luxury-brand industry. Cha, whose real name is Cha Seung-jo, harbors a petty side and is determined to get back at the people who have hurt him in the past. And despite his line of business, he feels a strong hatred towards women who marry for money and are obsessed with designer labels. Seung-jo falls for the genuine, idealistic Se-kyung, but not knowing this, she gives up being the person she wanted to be, and decides to live like those she once despised.

The title is a word play on Alice in Wonderland, referring to the heroine's fish-out-of-water status in said neighborhood, as she navigates the strange new world of designer clothes, gossip and consumerism, and learns the meaning of real love and happiness.

Cast and characters

  • Moon Geun-young - Han Se-kyung
  • Han Se-kyung is an optimistic girl living her life with the belief that "hard work is my strength." After countless job interviews, she finally gets hired by an apparel company. But not as a designer; instead, she becomes an errand girl for the president's wife. This makes her rethink her past and makes her determined to change her future.
  • Park Si-hoo - Cha Seung-jo / Jean Thierry Cha
  • The Korean president of Artemis, a famous luxury brand. Although he was born into a rich family, he is estranged from his father and built his company based on his own hard work. He says he will never trust women again after getting hurt by his first love Yoon-Joo; but actually, he desires true love more than anybody else.
  • So Yi-hyun - Seo Yoon-joo
  • Ever since she was a young girl, Seo Yoon-joo had wanted to enter Cheongdam-dong. After using several methods, she finally becomes a "Cheongdam-dong daughter-in-law." She was once Han Se-kyung's rival in high school, and used to be jealous of her. She is Seung-jo's first love.
  • Kim Ji-seok - Tommy Hong
  • A famous Korean designer, who moonlights as a matchmaker for upper crust families. At first, he schemes against Han Se-kyung for ruining his plans for an arranged marriage between Cha Seung-jo and Shin In-hwa. But later he admires her tenacity and helps her.
  • Han Jin-hee - Cha Il-nam
  • Cha Seung-jo's father, and president of Royal Department Store. He is estranged from his son and tries to reconcile with him.
  • Kim Seung-soo - Shin Min-hyuk
  • Seo Yoon-joo's husband and president of GN Fashion.
  • Kim Yoo-ri - Shin In-hwa
  • Shin Min-hyuk's younger sister. She is the youngest to become the leader of the team of designers at GN Fashion, and is Han Se-kyung's boss. In-hwa has beauty, talent, a strong personality, and an excellent background, and her pride is piqued when Cha Seung-jo chooses Se-kyung over her, so she tries to undermine their relationship.
  • Shin So-yul - Choi Ah-jung
  • Han Se-kyung's best friend.
  • Park Gwang-hyun - Heo Dong-wook
  • Cha Seung-jo's best friend, and shrink.
  • Choi Sung-joon - Secretary Moon
  • Jung In-gi - Han Deuk-ki
  • Se-kyung's father, and a baker.
  • Lee Jong-nam - Jung Yoon-hee
  • Se-kyung's mother.
  • Shin Hye-jeong - Han Se-jin
  • Han Se-kyung’s younger sister. She likes to be with her friends. Though she sometimes does not like to listen to adults, she has a kind and warm heart.
  • Goo Won - Seo Ho-min
  • Seo Yoon-joo's younger brother who is extremely loyal to her.
  • Namkoong Min - So In-chan (guest appearance, ep 1-3)
  • Se-kyung's ex-boyfriend.

    Production

    Loosely based on the chick lit novel Cheongdam-dong Audrey by Lee Hye-kyung, the series is written by Kim Ji-woon and Kim Jin-hee, who also wrote historical dramas Queen Seondeok (MBC, 2009) and Deep Rooted Tree (SBS, 2012). The writers wanted portray the splendor and vanity of the so-called "Beverly Hills of Seoul" realistically, saying, "We will question the terms of endearment through the youths living the life of dreams. We hope the viewers will ask themselves: Is wealth everything we need? Are we happy now?".

    Volume 1

    1. Daddy Long Legs (키다리 아저씨) - Baek A-yeon
    2. Love Like This (사랑은 이렇게) - K.Will
    3. It's Okay (괜찮아) - Luna
    4. Rain Shower (소나기) - Every Single Day
    5. Arcane Alice - Lee Kyung-shik
    6. Paris - Jung Cha-shik
    7. In Your Hands - Lee Kyung-shik
    8. Ivory Smile - Kang Hee-chan
    9. Blurry Leon - Jung Jae-woo
    10. Ache - Romanticisco
    11. Blue Moon - Moon Sung-nam
    12. Daddy Long Legs (키다리 아저씨) (Inst.)
    13. Love Like This (사랑은 이렇게) (Inst.)

    Volume 2

    1. Sorry - Lee Seung-hwan feat. Yozoh
    2. Stop Hurting (그만 아파하자) - Melody Day
    3. Alice (앨리스) - Every Single Day
    4. Daddy Long Legs (키다리 아저씨) (Acoustic Ver.) - Baek A-yeon
    5. Dream - Lee Kyung-shik
    6. Gypsy - Jung Cha-shik
    7. Last Memory - Moon Sung-nam
    8. Fashion Work - Jung Jae-woo
    9. Farewell - Kang Hee-chan
    10. 3 and 4 - Romanticisco
    11. Crying Heart - Go Kyung-chun
    12. Sorry (Inst.)
    13. Daddy Long Legs (키다리 아저씨) (Guitar Ver.)

    Ratings

    According to AGB Nielsen Media Research, the first two episodes received a nationwide viewership rating of 8.6 percent, both of which were behind its rival May Queen on MBC, while KBS's The King's Dream did not air due to actors exiting because of injuries. The ratings for the third episode rose to double digits of 10.6% but ranked third for the timeslot. However, for the fifth episode, the series overtook The King's Dream and was ranked second for its timeslot, and for the ninth and tenth episodes it was ranked first ahead of MBC's new drama A Hundred Year Legacy.

    The series finale recorded its highest ratings with a viewership of 16.6 percent nationwide, and an average of 18.6 percent in the Seoul National Capital Area.

    International broadcast

  • Vietnam - SNTV SCTV6 (November 24, 2013)
  • Philippines - Jeepney TV (January 2, 2017)
  • References

    Cheongdam-dong Alice Wikipedia