7.6 /10 1 Votes
6.8/10 | 8.4/10 Final episode date 27 January 2013 | |||||||||||||||||||||||||||||||||
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Written by Kim Ji-woonKim Jin-hee Directed by Jo Soo-wonShin Seung-woo Starring Moon Geun-youngPark Si-hooSo Yi-hyunKim Ji-seok Cast Moon Geun‑young, Park Si‑hoo, So Yi‑hyun, Kim Ji‑seok, Kim Yoo‑ri |
Cheongdamdong alice south korean drama
Cheongdam-dong Alice (Hangul: 청담동 앨리스; Hanja: 淸潭洞앨리스; RR: Cheongdamdong Aelliseu) is a 2012 South Korean television series, starring Moon Geun-young, Park Si-hoo, So Yi-hyun and Kim Ji-seok. It is about a young woman's "journey" to Cheongdam-dong ― one of the wealthiest areas in southern Seoul ― by seducing a second-generation chaebol into marriage.
Contents
- Cheongdamdong alice south korean drama
- www bestdramas1 blogspot com cheongdamdong alice 2012 trailer korean drama
- Plot
- Cast and characters
- Production
- Volume 1
- Volume 2
- Ratings
- International broadcast
- References
It aired on SBS from December 1, 2012 to January 27, 2013 on Saturdays and Sundays at 21:55 for 16 episodes.

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Plot

Han Se-kyung (Moon Geun-young) believed in l'effort est ma force, meaning "hard work is my strength." The aspiring fashion designer couldn't afford to study overseas, but won many local design contests and mastered French on her own.

She slowly begins to lose her positive outlook toward the world when her father's small bakery closes down after losing customers to larger retailers. Se-kyung's boyfriend of six years (Namkoong Min), who has to pay his sick mother's medical bills, runs away with her savings.

After much struggling, Se-kyung finally lands a job as a designer at GN Fashion, an apparel company in ritzy, image-conscious Cheongdam-dong (a small, insular, and particularly posh neighborhood in Seoul's Gangnam District). She is stunned to find out, however, that her actual job is being a personal assistant to the president's wife ― who turns out to be her high school classmate and rival Seo Yoon-joo (So Yi-hyun).

Her "official" boss In-hwa (Kim Yoo-ri) is the president's younger sister, at 29 only two years older than Se-kyung, who became the youngest person to be appointed to her position. "What sucks is your taste, not your resume," In-hwa bluntly tells Se-kyung. "Taste is an accumulation of what you see and think, as well as the kind of things you are exposed to, from the moment that you were born."
What she says completely shatters Se-kyung's life philosophy rooted in hard work and consistent effort. Upon this despairing realization, Se-kyung changes her life's course. Seeing how Yoon-joo's life has changed compared to her own, Se-kyung decides to do exactly the same thing: marry a rich man. She enlists Yoon-joo's help and embarks on the project to become a "Cheongdam-dong daughter in-law," a term referring to stylish young married women of the upper crust living in that wealthy neighborhood. Her bitter disillusionment leads her to seduce Jean Thierry Cha (Park Si-hoo), the youngest CEO in the luxury-brand industry. Cha, whose real name is Cha Seung-jo, harbors a petty side and is determined to get back at the people who have hurt him in the past. And despite his line of business, he feels a strong hatred towards women who marry for money and are obsessed with designer labels. Seung-jo falls for the genuine, idealistic Se-kyung, but not knowing this, she gives up being the person she wanted to be, and decides to live like those she once despised.
The title is a word play on Alice in Wonderland, referring to the heroine's fish-out-of-water status in said neighborhood, as she navigates the strange new world of designer clothes, gossip and consumerism, and learns the meaning of real love and happiness.
Cast and characters
Production
Loosely based on the chick lit novel Cheongdam-dong Audrey by Lee Hye-kyung, the series is written by Kim Ji-woon and Kim Jin-hee, who also wrote historical dramas Queen Seondeok (MBC, 2009) and Deep Rooted Tree (SBS, 2012). The writers wanted portray the splendor and vanity of the so-called "Beverly Hills of Seoul" realistically, saying, "We will question the terms of endearment through the youths living the life of dreams. We hope the viewers will ask themselves: Is wealth everything we need? Are we happy now?".
Volume 1
- Daddy Long Legs (키다리 아저씨) - Baek A-yeon
- Love Like This (사랑은 이렇게) - K.Will
- It's Okay (괜찮아) - Luna
- Rain Shower (소나기) - Every Single Day
- Arcane Alice - Lee Kyung-shik
- Paris - Jung Cha-shik
- In Your Hands - Lee Kyung-shik
- Ivory Smile - Kang Hee-chan
- Blurry Leon - Jung Jae-woo
- Ache - Romanticisco
- Blue Moon - Moon Sung-nam
- Daddy Long Legs (키다리 아저씨) (Inst.)
- Love Like This (사랑은 이렇게) (Inst.)
Volume 2
- Sorry - Lee Seung-hwan feat. Yozoh
- Stop Hurting (그만 아파하자) - Melody Day
- Alice (앨리스) - Every Single Day
- Daddy Long Legs (키다리 아저씨) (Acoustic Ver.) - Baek A-yeon
- Dream - Lee Kyung-shik
- Gypsy - Jung Cha-shik
- Last Memory - Moon Sung-nam
- Fashion Work - Jung Jae-woo
- Farewell - Kang Hee-chan
- 3 and 4 - Romanticisco
- Crying Heart - Go Kyung-chun
- Sorry (Inst.)
- Daddy Long Legs (키다리 아저씨) (Guitar Ver.)
Ratings
According to AGB Nielsen Media Research, the first two episodes received a nationwide viewership rating of 8.6 percent, both of which were behind its rival May Queen on MBC, while KBS's The King's Dream did not air due to actors exiting because of injuries. The ratings for the third episode rose to double digits of 10.6% but ranked third for the timeslot. However, for the fifth episode, the series overtook The King's Dream and was ranked second for its timeslot, and for the ninth and tenth episodes it was ranked first ahead of MBC's new drama A Hundred Year Legacy.
The series finale recorded its highest ratings with a viewership of 16.6 percent nationwide, and an average of 18.6 percent in the Seoul National Capital Area.