Website www.cernogroup.com | ||
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Industry industrial design
manufacturing
furniture
LED lighting Founder Daniel Wacholder, Nick Sheridan, Bret Englander Headquarters Laguna Beach, California, United States Profiles | ||
History
Cerno is an industrial design firm based in Laguna Beach, California, specializing in eco-friendly, modern LED lighting fixtures that are designed and manufactured in the United States. The company was founded in March 2009 by childhood friends Daniel Wacholder (Director of Engineering), Nick Sheridan (Director of Design) and Bret Englander (Director of Sales and Marketing). One of their first projects which led to the founding of the company was a proposal for a large-scale LED light installation for the 2010 Winter Olympics. The project did not come to fruition due to Olympic budget issues, but the founders decided to continue growing their start-up business.
Contents
The company has been covered by both national and local media, such as eco-friendly cosumerist magazine Dwell, the Los Angeles Times, and the Chicago Tribune. "Despite its funky looking head, Sero is still all about form following function." said Michael Hsu, in an article he recently published in The Wall Street Journal.
Collaborations
Cerno has branched out into collaborations with designers in other fields. In 2011, Cerno collaborated with the fashion designer Jesse Kamm to produce shades for Silva. They have also collaborated with designer Frank Carfaro to produce the LED lamp Forma.
Events
Cerno has attended various design trade shows around the country including ICFF, Dwell on Design, NYIGF and Source LA. One of Cerno's accolades include the LED Award at from the LED Show in Las Vegas.
In 2014 Cerno won the best lighting award at 3 prestigious design fairs. Cerno took home the honor of best lighting at WestEdge in Los Angeles, CA, BDNY in New York City and Dwell on Design in Los Angeles.