Editor Amanda Dameron Total circulation
(2014) 342,410 Founded 2006 | Publisher Dwell Media LLC First issue October 2000 | |
Categories Architecture and Design Frequency monthly except two bi-monthly issues Profiles | ||
Dwell is a design and technology brand that is connecting the modern world. It was launched with a magazine in September 2000 to bridge the gap between design professionals and enthusiasts by Lara Hedberg Deam with architecture and design critic Karrie Jacobs as its Editor-in-Chief. Dwell now reaches the worldwide design community via myriad platforms, including its website dwell.com, the Dwell iPhone app, live events, and licensed products. In August 2002 Jacobs left the magazine and was replaced by Senior Editor Allison Arieff. Following Arieff, Sam Grawe held the position from 2006 - 2011. Current Editor-in-Chief and EVP Content Amanda Dameron joined Dwell in 2008. Her work has been published in numerous domestic and international titles, from Condé Nast Traveler, Los Angeles Magazine, Urbis, Vogue Living and Elle Décor UK. As Editor-in-Chief of Dwell Media and EVP Content, she directs content across all the company's platforms, extending from print and digital to live events, e-commerce, research, and other ancillary products.
Contents
In 2015, the brand shifted its focus from media to technology with the hiring of CTO Bobby Gaza. A former Beats Music and Apple VP, Gaza brought with him VP of Product Ethan Lance, VP of Design Stephen Blake, and Jason Yau as VP of Client Engineering. Over the course of a year, the team quietly built a new digital platform for dwell.com and the brand's first in-house developed iOS app before launching it publicly on August 3, 2016. With publishing and social tools built right in, it allows users to like, share, comment, discover, connect, and collaborate within and alongside Dwell’s award-winning content.
In late 2016, the brand announced Modern by Dwell Magazine, a collection of over 200 products for Target. Designed by Dwell co-creative directors of product design Chris Deam and Nick Dine, the collection includes both furniture and decor pieces and will launch on December 27, 2016.
Dwell magazine is published 10 times a year (monthly except bi-monthly in December/January and July/August) by Dwell Media, LLC. Dwell Media also publishes three special interest publications annually. The current subscription is priced at $19.95 a year. According to the Audit Bureau of Circulations, by the close of 2005 the magazine's circulation exceeded 260,000, a 25.5 percent increase over 2004. President and CEO Michela O’Connor Abrams has capitalized on the magazine’s success by introducing a number of branded spin-offs, including Dwell digital properties—dwell.com and Dwell Store—as well as national events from modern home tours to the Dwell on Design® events in Los Angeles and New York City. A limited edition minimalist athletic sneaker designed by Medium Design Group and a weekly TV series on the Fine Living cable network were also in production for a short time. Approximately 50% of the pages in a typical issue of Dwell are used for advertising.
Dwell annually releases their homes of the year. In 2015, the most popular was a Dallas home made of 14 shipping containers. More than 200 neighbors showed up to see the containers delivered by crane. The 40-foot-long containers hang 16 feet over the ground.
Recognition
In popular culture
The Tumblr blog "Unhappy Hipsters", which launched in 2010, pairs photos from Dwell with humorous captions that mock the ascetic lifestyle suggested by some of the photos. The blog achieved significant popularity at the time, and its creators wrote a spinoff book in 2011, It's Lonely in the Modern World. The magazine was also mentioned in the 2012 episode "Tallahassee" of The Office. On December 9, 2012, Dwell appeared in The Simpsons episode "The Day the Earth Stood Cool", in which Springfield undergoes a modern architectural renaissance with the arrival of a cool couple who move in next door to Homer, Marge, and company after finding the house has “Neutra bones.”