Carla Fernández

Early life and career

Since her childhood, Carla Fernández has been a fan of Mexican culture. Her father is a historian and he traveled to indigenous communities, while her mother visited international fashion centers. Carla discovered the wealth and potential of the Mexican textile and design. Her background in art history and fashion design allowed her to study the indigenous dress from a different angle to the anthropological.

With the experience of having worked for Conaculta and Fonart, promoting design and development of craft techniques in indigenous communities, she shaped her knowledge in art history from the Universidad Iberoamericana and was named one of the "50 People that move Mexico" by Quién magazine.

Brand

Through her ready-to-wear collections, books, and exhibitions, designer and entrepreneur Carla Fernández is blending traditional textiles with avant-garde techniques to create a new look for Mexico’s style mavens.

Along with her eponymous line of ready-to-wear clothes—which Fernández began in 2000 and is inspired by traditional Mexican textiles and geometric patterns—Fernández is the head of Taller Flora, a mobile design laboratory that brings together Mexican designers and indigenous artisans to create lines of couture and ready-to-wear garments. Their goal is to show the world an at once modern and ancient Mexican style that pushes the boundaries of fashion while remaining true to its roots.

Her proposal is contemporary and edgy with a warm and intellectual touch at the same time. This style is the result of 15 years of experience studying the Mexican Apparel, perceiving in it a striking design potential. Her line takes its roots in the same way that the French make their fashion inspired by royalty or the Japanese in the Kimono. The brand garments reflect the sophisticated system of indigenous clothing based on the use of the square and rectangle, and works to create contemporary garments that give a new dimension to the body and break the stereotypes that are exported to Mexico. The reinterpretation of this complex system, and working directly with artisans, is the hallmark of the brand, for which the tradition is not static fashion.

Exhibitions

Awards and recognitions

The brand has been recognized simultaneously by two strengths: being at the forefront of design and a business model for its social vision. Carla was awarded the international prize Young Fashion Entrepreneur in the Year 2008 by the British Fashion Council and the magazine ID 2009 presented her as one of the 40 best designers of the moment internationally. Moreover, the revolutionary idea of craft-industrial production has been exhibited in lectures at universities such as Harvard, MIT, Fashion Institute of Technology (FIT), Universidad Iberoamericana and the Institute of Contemporary Arts in London. Her designs have been published in several books, including Fashioning Fabrics by Sandy Black and The Air is Blue by Hans Ulrich Obristy. Among the fashion publications in which her work has appeared are ELLE, Vogue, In Fashion, ID, Harper’s Bazaar and Wallpaper. Mexican newspapers, including Reforma and Excelsior have recognized the brand and highlighted its main strength which is that it has a product with creative and original design, able to interweave past and tradition, artisans and designers to fashion and its future.