7.4 /10 1 Votes7.4
Genre Sports documentary Directed by Camilo Antolini First episode date 17 April 2011 | 7.4/10 IMDb Created by Esteban Apraez Original language(s) Spanish, Portuguese Final episode date 13 September 2011 | |||||||||||||||||||||||||||||||||
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No. of episodes Total Aired: 9Season 1: 4Season 2: 5 Producer(s) Juan José Campanella, Esteban Apraez, Camilo Antolini, Muriel Cabeza Similar Pura Química, Simplemente Futbol, NBA Action, SportsCenter, Nación ESPN Profiles | ||||||||||||||||||||||||||||||||||
Capitales del Fútbol (English: Football Capitals) is a documentary-series produced by ESPN's International Marketing Solutions group in collaboration with Juan José Campanella's Academy Award-winning studio 100Bares. The show, which profiles cities where football is a way of life, originally premiered across Latin America in April 2011. Entering a third season, the show has expanded to include the US. It is ESPN International’s most successful original series ever with nearly 20 million viewers.
Contents
"Capitales" is both a travel documentary and a sports feature. The program’s main mission is to document how the sport of football had the power to shape some of the world’s great capitals/destinations. While featuring superstars such as Xavi, Ronaldinho and Sergio Agüero, the program’s core narrative is centered on the passion surrounding each city's derby. The show also uses the sport as a gateway for viewers to further understand other facets of each city, whether it is the history, culture or other sociological aspects. Additionally, the viewer is able to discover or re-discover each city as a travel destination.
Esteban Apraez, the show’s creator and executive producer, said about Capitales del Fútbol, "The show is a truly global undertaking that takes us to many of the most beautiful and enchanting destinations in the world."
The original season featured Buenos Aires, Madrid, Milan, and Rio de Janeiro. Capitales del Fútbol went on to become the all-time highest-rated original series in Latin America, leading to the return of both a second and third season.
Capitales del f tbol espn santiago de chile completo
Sponsorships
Latin America
For the first two seasons, MasterCard was the program's presenting sponsor. BlackBerry joined as associate for the second season. The MasterCard name appeared on the Capitales del Futbol logo. Capitales del Fútbol aired across all of Spanish-speaking Latin America and was versioned into Portuguese for Brazilian audiences. The program featured 30-second branded-vignettes titled "Al Visitar" ("When You Visit"), highlighting local business partners where consumers can use their MasterCard. Additionally, there were features showcasing how fans can use their BlackBerry as the ultimate tool while navigating their favorite football capitals.
United States
Both seasons were released simultaneously on ESPN's Spanish-speaking network ESPN Deportes in 2012 and 2013. The Home Depot was the program's presenting sponsor. Branded segments introducing the show were integrated using the "Futbol Center Construido por The Home Depot" platform.
Episodes
The episodes premiered in different orders across various regions.
Season 1 (2011)
The first season had a total of 7 million viewers.
Season 2 (2012)
The second season had a total of 11.5 million viewers.
Season 3 (2013)
Capitales del Fútbol was renewed for a third season, set to release in Latin America in 2013, with London being announced as the first capital.
Reception
Capitales del Fútbol was an immediate success with more than seven million viewers tuning in during the first season, making it the highest rated original series ever in ESPN’s history in Latin America. After two seasons, over 17 million viewers in Latin America had tuned in.