Abbreviation CALM Website www.thecalmzone.net Founded 2006 | Formation 2006 Headquarters London, United Kingdom | |
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Purpose To reduce the suicide rate among men Region served UK (commissioned specifically in London & Merseyside) Similar Beat, Bullying UK, Mencap, Gamblers Anonymous, Depression and Bipolar Support A Profiles | ||
What is calm campaign against living miserably
Campaign Against Living Miserably, or CALM, is a registered charity based in England. It was launched in March 2006 as a campaign aimed at bringing the suicide rate down among men.
Contents
- What is calm campaign against living miserably
- Professor green s lifeline appeal for the campaign against living miserably bbc one
- Pilot and relaunch
- Awards
- Young male suicide statistics
- Sponsors include
- Some of the people involved
- References
CALM promote a free, confidential and anonymous helpline (in London & Merseyside) as well as a web chat service (accessible via www.thecalmzone.net), open seven nights a week, offering help, advice and information to men who are experiencing depression or crisis. CALM also publish a bimonthly magazine, CALMzine, and maintain a website and online database. CALM currently promotes its services within two CALMzones: Merseyside, and London. Although CALM’s service is targeted at young men, it takes calls from anyone who needs support regardless of gender or age.
CALM was commissioned by the National Health Service in Merseyside to promote its campaign since 2000, where since beginning operations the number of suicides amongst young men has fallen year on year by a total of 55% between 2000–2009.
Professor green s lifeline appeal for the campaign against living miserably bbc one
Pilot and relaunch
CALM was initially a Department of Health pilot project launched late in 1997 in Manchester with the help of Tony Wilson, and then rolled out to Merseyside in 2000. It was a helpline targeted specifically at young men who were unlikely to contact mainstream services and who were at greater risk of suicide. Jane Powell was commissioned to launch the project and ran it until 2000. When funding for the pilot project ceased in 2004/5, Powell relaunched the pilot as a registered charity in 2006 working with some of the pilot's original commissioners and with Tony Wilson as a founding Trustee.
In 2015 rapper and singer-songwriter Professor Green was named as CALM's patron, and the campaign's Trustees Board includes health professionals and leading figures from the worlds of music, advertising, and management, as well as relatives of men who have taken their own lives. David Baddiel was CALM's former patron.
The campaign has brought in significant pro bono advertising support from agencies such as Ogilvy Advertising, Tullo Marshall Warren, MTV, and Metro, and most recently Topman and BMB. This has brought CALM a significant amount of advertisements on billboards, on TV, in the underground and on radio.
Awards
Some of the awards won in 2016:
• The Drum Marketing Awards, Cause related marketing, WINNER, #BiggerIssues • Brand Republic Digital Awards, Social, WINNER, #BiggerIssues • The IPM Awards, A7 Consumer Products – Healthcare, Beauty & Fashion, WINNER (gold), #BiggerIssues • The IPM Awards, E28 Trial and Awareness Campaign , WINNER (silver), #BiggerIssues • Cannes Lion Awards, Creative Data Lions - social, WINNER (silver), #BiggerIssues • Hermes Creative Awards, Corporate Social Responsibility Programme, WINNER (gold), #BiggerIssues • Hermes Creative Awards, Out of Home, WINNER (platinum), #BiggerIssues • Hermes Creative Awards, Communication/Marketing campaign, WINNER (platinum), #BiggerIssues • Hermes Creative Awards, Consumer Engagement, WINNER (platinum), #BiggerIssues • The Drum Dream Awards, FMCG, WINNER, #BiggerIssues • The Drum Dream Awards, Charity, WINNER, #BiggerIssues • The Drum Dream Awards, Outdoor, WINNER, #BiggerIssues • The Drum Dream Awards, Digital Strategy, WINNER, #BiggerIssues • Masters of Marketing , Social Media, WINNER, #BiggerIssues • Digital Impact Awards, Best Community Development, WINNER (silver), #BiggerIssues • Digital Impact Awards, Best corporate viral campaign, WINNER (silver), #BiggerIssues • Digital Impact Awards, Best use of digital to aid a CR campaign, WINNER (gold), #BiggerIssues • Digital Impact Awards, Best Digital Campaign, WINNER, #BiggerIssues • Data storytelling Awards, Real-time data and automation, WINNER, #BiggerIssues • Campaign Media Awards, Beauty and Healthcare, WINNER (gold), #BiggerIssues • Marketing Can Change The World, Best Social Media Strategy or Campaign, WINNER (gold), #BiggerIssues • Marketing Can Change The World, Campaign of the Year, WINNER (gold), #BiggerIssues • Marketing Can Change The World, Good Cause of the Year, WINNER (gold), #BiggerIssues • Marketing Can Change The World, Team of the Year, WINNER (gold), #BiggerIssues • D&AD Impact Awards, Comms and Interaction, WINNER (wood pencil), #BiggerIssues • Communique Awards 2016, Excellence in Public Health Communications, WINNER, Pro Green Appeal • Third Sector Charity Awards 2016 , Corporate Partnership, WINNER, #BiggerIssues • MINDMedia Awards, Publication, WINNER, CALM / CALMzine • EMEA Smarties Awards, Social Impact/Not for Profit, WINNER (gold), #BiggerIssues • The Drum Creative OOH Awards , Campaign:Digital Campaign, WINNER, #BiggerIssues • The Drum Social Buzz Awards, Grand Prix, WINNER, #BiggerIssues • Direct Marketing Awards, Best Use of Social, WINNER (silver), #BiggerIssues
Young male suicide statistics
In 2012, there were 5,981 suicides in the UK, of which 77% (4,590) were male.