Neha Patil

Cambridge SoundWorks

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Products  Consumer audio
Founded  1988
Founder  Henry Kloss
Cambridge SoundWorks hometheaterreviewcomimagesaudiovideobrandsCa
Type  Subsidiary of Creative Technology Ltd.
Website  cambridgesoundWorks.com
Headquarters  North Andover, Massachusetts, United States
Parent organization  Creative Technology Limited

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Cambridge SoundWorks is a Massachusetts-based consumer audio manufacturer and retailer.

Contents

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History

Cambridge SoundWorks was founded in 1988 by Henry Kloss, an audio engineer and businessman. Kloss had founded a number of earlier loudspeaker and consumer audio companies, including Acoustic Research, KLH and Advent Corporation.

It was founded with the specific mission to design and manufacture high quality, high performance loudspeakers and audio products to be marketed directly to the consumer. From its inception, the company's success was significant and its products received critical acclaim. Cambridge SoundWorks began offering its products (such as the Ensemble I, II, and III satellite speaker systems) by catalog and multi-page magazine advertisements. In 1991, the company opened its first retail location in Newton, Massachusetts. In 1994 it sold its first products on the Internet, using the CompuServe network. This made it one of the first companies to sell consumer electronics on the Internet.

The unique selling formula developed in its first store proved successful and eventually spawned the opening of 30 showrooms in New England and metropolitan San Francisco.

Today, Cambridge SoundWorks manufactures over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. Its products are designed in California, with Research and Development and Acoustic Engineering in Massachusetts. These products, along with other major brands of high-performance audio and video components, are sold through an online store.

Cambridge SoundWorks today

As of 2007, Cambridge SoundWorks operated one retail showroom, in the New England area, but that has since been closed. The company continued to manufacture loudspeakers for home theater and multimedia applications, as well as distribute other brands such as Sony and Marantz. Cambridge SoundWorks marketing also included catalog and internet sales, in addition to worldwide product distribution by partnerships with IBM, Gateway, and the parent company Creative Technology Ltd. Creative ordered Cambridge to reduce the number of products sold under its trademark. It has subsequently gone through two newer owners.

References

Cambridge SoundWorks Wikipedia


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