Trading name Café Coffee Day Founder V. G. Siddhartha Revenue 13.26 billion INR (2015) Number of employees 5,000 | ISIN INE335K01011 Headquarters Bengaluru Founded 1996 Number of locations 1,556 | |
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Traded as BSE: 539436NSE: COFFEEDAY(parent company) Key people V.G. Siddhartha (Chairman) Profiles | ||
Make your favorite filter coffee using the stove top from caf coffee day
Café Coffee Day (abbreviated as CCD) is an Indian café chain owned by Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited.
Contents
- Make your favorite filter coffee using the stove top from caf coffee day
- History
- Outlets
- Subsidiaries
- Awards
- References
History
Coffee Day Global Limited is a Chikmagalur based company which grows coffee in its own estates of 12, 000 acres. It is the largest producer of arabica beans in Asia exporting to various countries including USA, Europe and Japan.
Café Coffee Day was started as a retail restaurant arm of CGL in 1996. The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bengaluru, Karnataka. It rapidly expanded across various cities in India adding more stores with more than 1000 cafés open across the nation by 2011.
In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest ₹10 billion (US$150 million) in Coffee Day Resorts, owned by the company. The same year, the logo was changed to the current logo, which the company stated was to showcase the chain as a place to talk. This was done with major changes in the layout of the stores, including the addition of lounges and a total revamp of the interiors.
The company is known for being vertical integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets.
Outlets
As of March 2015, there are 1530 outlets across 29 states of India. Cafe Coffee Day has also expanded outside India with its outlets in Austria (Vienna), Czech Republic, Malaysia and Egypt.
Subsidiaries
In June 2010, CCD acquired Café Emporio, a café chain from the Czech Republic. Cafe Emporio has 11 cafés in Czech Republic. While 7 of them are in Prague, 1 is in Brno and Olomouc and 2 are at Freeport-Hate.
Cafe Coffee Day's divisions include:
Awards
Cafe Coffee day was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011.
According to the Brand Trust Report 2012, Cafe Coffee Day was ranked 125th among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Cafe Coffee Day was ranked 210th among India's most trusted brands.