City Amqui, Quebec Branding 99,9 Rouge FM First air date March 31, 1980 | Broadcast area Matane Frequency 99.9 MHz (FM) | |
Slogan Toute la musique, une couleur | ||
CFVM-FM is a French-language Canadian radio station located in Amqui, Quebec.
Owned and operated by Bell Media, it broadcasts on 99.9 MHz with an effective radiated power of 23,800 watts (class C1) using an omnidirectional antenna.
Previously a station with an oldies format from Boom FM from 2005 to February 2009, the station has now an adult contemporary format and is part of the Rouge FM network which operates across Quebec and Eastern Ontario.
Originally known as CFVM when it was on the AM band on 1220 kHz, the station moved to the FM band in April 2003 after 23 years on AM. The new FM signal also replaced CFVM-1, a short-lived relay in nearby Causapscal which was operational from 1997 to 2003 on 1450 kHz; that facility was previously used by the Canadian Broadcasting Corporation as a relay of what was then CBGA 1250, and is now CBGA-FM 102.1, in Matane.
On August 18, 2011, at 4:00 p.m. EDT, all RockDétente stations, including CFVM-FM, rebranded as Rouge FM. The last song under the RockDétente branding was Pour que tu m'aimes encore by Celine Dion, followed by a tribute of the branding. The first song under Rouge FM was I Gotta Feeling by Black Eyed Peas.