Website brit.co Founder Brit Morin Number of employees 50 | Headquarters San Francisco Founded 2011 Type of business Private | |
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Industry Internet commerce and media Services DIY online media and e-commerce platform Profiles | ||
Brit morin brit co and julia hartz eventbrite at startup grind global 2016
Brit + Co is a San Francisco-based company founded in 2011 and known for its DIY online media and e-commerce platform aimed at women and girls. The Brit + Co platform combines e-commerce and education and seeks to connect its users "with makers, designers, chefs, and inventors" to build "a community of creativity."
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Overview
Brit + Co was founded in late 2011 by Brit Morin, who has been described as Silicon Valley's "geek-chic answer to Martha Stewart.” Morin is currently the CEO of the privately held company, which has more than 50 full-time employees.
The company launched Brit Kits in late 2012, which started as a subscription-based service that every month delivered curated DIY project kits. Brit Picks, highlights posts from dozens of food, craft and style sites. The company also developed Brit + Co apps for iOS, Android, and Windows Phone and launched a wedding planning website and Facebook app, Weduary. Re:Make was launched in 2013, and is the company’s annual event focused on how technology is reinventing what it means to make and create. Held in San Francisco, Re:Make is a two-day event for makers, designers, technologists, chefs and inventors from around the U.S. The event begins with an invite-only conference and concludes with a maker festival open to the public. During the festival, over 100 makers demonstrate their products, and hands-on DIY workshops are provided.
The Brit + Co Shop is a company-curated online marketplace launched in 2014 that sells online classes and DIY project kits.
Funding
Brit + Co is a venture capitalist-backed site. The company raised $1.25 million in seed funding in April 2012 from investors that included Yahoo! CEO Marissa Mayer, Tina Sharkey (former chairman of BabyCenter and co-founder of iVillage), Index Ventures, Founders Fund, General Catalyst Partners, DMGT, Cowboy Ventures, as well as several private angel investors. In 2013, Brit + Co raised $6.3 million in a Series A funding led by Oak Investment Partners. Also participating in the round were Index Ventures, Lerer Ventures, Cowboy Ventures, Yahoo! CEO Marissa Mayer, entrepreneur Karl Jacob, and “longtime Facebooker” Katie Zacarian.