Type Private Founded 2002 | Headquarters San Francisco Parent organization BrightTALK Inc. | |
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Founder Paul Heald
Dorian Logan Profiles | ||
BrightTALK is a technology media company that provides professional webinar and video solutions to a variety of industries. Headquartered in San Francisco, BrightTALK also has offices in London and New York.
Contents
History
BrightTALK was founded in London in 2002 by Paul Heald and Dorian Logan to pursue the development of webcasting technologies in knowledge industries. BrightTALK developed its first technology platform to deliver recorded video presentations with synchronized slides and live audio (or webinar) and focused initially on the fund management industry.
BrightTALK later extended its business into other knowledge-based sectors such as information technology and health in addition to B2B media, which they entered through a joint venture with Incisive Media known as Conjecture in 2004. The first version of BrightTALK Media Zone, a rebuild of the original webcasting technology, launched the following year. The company also funded the development of a new business, e-Symposium, which it acquired in the end of 2005 and renamed BrightTALK Conferences.
BrightTALK opened its first office in the United States in 2006 and began to develop the technology to make live audio webcasting possible as a self-service tool. The new website launched in September 2008 enables business professionals to find and deliver webinars and videos.
In September 2011, BrightTALK received $20.5 million in funding from North Bridge Growth Equity in exchange for a minority stake in the company.
Business Model
Paul Heald, CEO of BrightTALK, commented (on Quora, June 24, 2014) about the sharing of knowledge, organized around professional communities, hinting that there could be potential network effects as more end users participate in using the BrightTALK website.