Type Public Area served Worldwide Headquarters Milan Revenue 120 million EUR | Founder Innocente Binda Services Timing systems Founded 1939 | |
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Industry Watch manufacturing and jewelry Products Wristwatches, jewels, eyewear, fragrances, leather accessories | ||
Breil is an Italian luxury company of Binda Group: their products are watches, jewels, eyewear, fragrances, leather accessories.
Contents
History
This brand started in Milan in 1939. In 1942 the first Breil wristwatch was introduced; the name is from a Swiss place. Initially, the company made a line of alarm clocks and a few years later, wristwatches too. In 1956, the producer Innocente Binda made an unusual promotional action: he dropped some watches of its production from the Eiffel Tower in Paris to show that after a flight of 302 meters watches proved to have been fully functional.
Operations
In commercials of the early 1990s, the company created a line of wristwatch models, typically used by men, that were marketed to women; Monica Bellucci, Shana (singer), Carré Otis, Charlize Theron, Jessica Alba, Laura Chiatti were the spoken models for this campaign.
In 2001, Breil launched steel jewelry. In 2009, the company made the Bloom collection, the first range of jewels that can be worn together. In 2012, Breil launched the Infinity collection.
Products
Lines of watches are several and with various names in related countries; among these lines or collections, some famous are: Beaubourg in 1979, Breil Tribe in 1996, Breil Milano in 2001, Breil Manta in 2010, Infinity in 2012, Gent in 2014. Jewels made are rings, bracelets, necklaces, earrings, and accessories. In 2006, started production of fragrances. In 2007, started production of frames for eyeglasses.