Type Corporation | ||
 | ||
Industry Southern Lifestyle Brand Founded Little Rock, Arkansas, USA 2012 (2012) Founders Matt Price
Dustin Williams Headquarters North Little Rock, Arkansas, USA Key people Rod Ford, CEO & Chairman | ||
Bourbon & Boots, based in the Argenta Historic District of North Little Rock, Arkansas is a southern lifestyle brand that exports the southern lifestyle experience through its rare & unique southern inspired handcrafted goods and its authentically produced southern stories, all designed to inspire, reveal, and celebrate the southern living experience. The southern lifestyle brand has produced over 1,200 rare and unique southern goods, most designed using reclaimed whiskey & bourbon barrels, wine barrels, and reclaimed barn wood. The products are all handcrafted southern gifts and preserve the authenticity and heritage of the Deep South. The "southern stories" are original content produced and distributed internationally to National Public Radio, Satellite Radio, Internet Radio, and Podcasts. The digital content is consumed by an audience of 50 Million persons across 30 countries. The southern lifestyle brand's website has a monthly reach of over 10 Million persons per month. The southern lifestyle brand is growing audience size at a rate of 10% month over month and is majority owned by Early Stage Venture Capital Fund, xCelerate Capital, LLC. The company's handcrafted southern gifts and goods are available online only or through its wholesale & corporate gifts operations. There is no brick-and-mortar retail store.
Contents
Founding
Bourbon & Boots was founded in February 2012 in Little Rock, Arkansas as a peer-to-peer marketplace, facilitating southern online shopping between southern artisans and interested southern consumers.
Growth
In May 2015 early-stage private equity firm xCelerate Capital purchased the assets of the Bourbon & Boots Brand. The purpose of the purchase was to transform the company into a southern lifestyle brand. In August 2015 the company moved into a new and expanded Headquarters on Main Street in the Argenta Historic District in North Little Rock, AR, adjacent to the Arkansas Innovation Hub with whom it partners for new product development. The company recognized over $1M in revenue for the month of December 2015, and has grown the company to a healthy growth rate revenue projections for 2016. In February 2016 the company purchased "Tales from the South", a Southern Lifestyle content generation and media distribution company.
Digital Media
In February 2016, the company purchased "Tales from the South", a Southern Lifestyle content generation and media distribution company that distributes true stories told by the Southerners who lived them across radio and online outlets. Tales from the South is recorded live from the most interesting cities and venues in the Old South and features the recording of Southern Stories that need to be told. The radio show, Tales from the South airs on multiple NPR stations and internationally on WRN Broadcast. Tales from the South is available for digital download and is available for download Stitcher Radio and iTunes. Tales from the South also maintains a YouTube Channel for distribution of its video content of live shows. The southern lifestyle brand is working on distributing its unique content to cable.