Bouchra Jarrar

Career

Bouchra Jarrar was a student at the École Duperré at age 21 and graduated three years later. She has worked for lingerie brand Capucine Puerari as well as for the jewelry department of Jean Paul Gaultier.

In 1996, she started working with Nicolas Ghesquière for Balenciaga. This lasted ten years. She then worked for Scherrer for a short time, before becoming the director of Lacroix's haute couture studio, which she ran until 2009.

In January 2010, she started her own brand, presenting her collections once a year, during Paris Fashion Week. From 2010 to 2013, she was a guest member of the Chambre syndicale de la haute couture. Since December 2013, she is an official member, her fashion house being able to use the term "haute couture".

Since 2012, she is a Chevalier of the Ordre des Arts et des Lettres.

In March 2016 French fashion house Lanvin confirmed Jarrar had been appointed Artistic Director.

Style

Bouchra Jarrar is inspired by real life, the spirit of time, and whatever she observes when she walks in Paris. She defines her house style: “ My designs are simple. Outfits with trousers and not spectacular dresses that I could make… But no, I don’t want “my” women to dream, I just want her to imagine herself wearing my clothes”, thus referring to a wearable wardrobe. Bouchra Jarrar's style is recognized as minimalist.

She once said that high fashion "must be the reflection of the street".

For the fall/winter 2014-2015, she made the sportswear style look chic.

"Joining Lanvin meets a desire to expend my creation to wider fields of expression,” said the 45-year old designer upon the announcement. “The company’s ateliers possess extraordinary expertise, and it is my intention to bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time.”