Supriya Ghosh (Editor)

Bluenotes

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Type
  
Subsidiary

Area served
  
Canada United States

Headquarters
  
Toronto, Canada

Industry
  
Fashion

Website
  
www.blnts.com

Founded
  
1984, Toronto, Canada

Bluenotes httpswwwmayfairshoppingcentrecommediastores

Trading name
  
Bluenotes (2000–present)

Products
  
Jeans, Graphic Tees, Onesies, Sweaters, Dresses, Hoodies, Plaids, Polos, Footwear, Swimwear, and Clothing Accessories

Parent organizations
  
American Eagle Outfitters, Dylex

Profiles

Thrifty's Inc. (doing business as Bluenotes) is a Canadian "lifestyle" clothing brand that was established in 1984. Bluenotes currently operates 120+ stores in Canada, across all major provinces, and it includes an online store.

Contents

Thrifty's' 107 stores were bought out by U.S. retailer American Eagle Outfitters from Dylex and rebranded the store with name Bluenotes in 2000. Eventually the division was sold to privately owned YM, Inc. in 2004. Bluenotes is one of Canada's premier fashion brands.

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Products

Bluenotes uses denim as the base and then sells many other things.

Despite the focus on denim Bluenotes also carries a variety of other clothing items such as onesies, polos, graphic tees, plaids, hoodies, sweaters, dresses, swimwear, footwear and accessories.

Marketing strategy

The target market can be described as Millennial consumers, value-conscious (jeans are priced no higher than $39.99 each), and fit-conscious.

In 2008, ad agency MacLaren McCann created the "If Jeans Could Talk" campaign to link the Bluenotes brand with their denim line. Bluenotes targets teenagers and young adults for the clothes.

References

Bluenotes Wikipedia