Product type Meat Introduced 2011 | Country United States Markets United States, Canada | |
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Blue Ox Jerky is a brand of meat snacks including jerky, dried sausage, and deep fried peanuts. They are an American company headquartered in Troy, Michigan. The company offers 23 varieties of meats including 5 assortments of fried peanuts. The Blue Ox Jerky brand started January 2011 and launched their website in the beginning of July of that same year. The company is popular for their assortment of jerky which includes buffalo, turkey, elk, venison, beef and pork.
Contents
Advertising campaign
Soon after the site launched, Blue Ox Jerky introduced Saul Bunyan as one of the lesser known brothers of lumberjack legend Paul Bunyan. The fictional story explains that the brand's name began as a wager between Saul and the Jürke brothers for a blue ox. During this wager an accidental fire in a barn yard with the mixture of beef and spices created the first piece of Blue Ox Jerky.
Slogan
Our jerky punches gas station jerky in the face. (2011–Present)
Products
Meat content
Original Smoked Beef Jerky is generally made with 28g of beef meat and Original Hunters Sausage is made from 38g of pork meat per 3 link serving size.