Type GmbH Products mobile phones Headquarters Hamburg Number of employees 108 (2011) | Area served Germany Services mobile phone services Founded 2005 | |
Industry Mobile network operator Key people Gérard Lambert, Holger Feistel Profiles | ||
The blau Mobilfunk GmbH is a mobile virtual network operator in the discount sector which seats in Hamburg. The key brands are the discount tariff "blau.de" for calls within Germany and "blauworld" for calls outside Germany.
Contents
History
The company was founded by three entrepreneurs, Martin Ostermayer, Thorsten Rehling and Dirk Freise in 2005. The money came from the sale of the website handy.de to Bertelsmann.
A company for the distribution of mobile phone service with E-Plus was the base to establish Blau Mobilfunk GmbH as the first independent mobile phone discounter.
Blau Mobilfunk took over the mobile virtual network operator in the discount sector, debitel-light, in November 2006. Debitel received a minority share of the Blau Mobilfunk GmbH as compensation. 2007 blau.de already had 600,000 customers.
Blau Mobilfunk was taken over by the Dutch E-Plus-mother KPN in April 2008.
The key brands blau.de and blauworld were continued.
Blau.de also offered an allnet flatrate like Yourfone in addition to normal prepaid cards in 2012.
Thus blau.de is not only a pure prepaid discounter, but also offers handy tariffs by invoice.
Blau Mobilfunk has belonged to E-Plus since 1 January 2013.
Cooperations
blau.de offers branded reseller partnerships to other companies, i. e. the usage of the blau.de-tarif under the brand name of the partner. Hereby the customers should be connected to the brands of the partners.
At the moment there are the following cooperations:
In cooperation with KPN Spain the dicount tarif blau.es was established in Spanien in October 2008. The Network of Orange Spain is used for this.
Technology
blau.de uses the network and all the technical equipment of E-Plus. The network accessibility reached 98% of the population in Germany in 2011. Connections with a velcocity of up to 384 kbit/s via UMTS-network and of up to 7,2 Mbit/s via HSDPA as an enlargement of UMTS were possible in 2011.