Headquarters Maxhütte-Haidhof, Germany Founded 1928, Regensburg | Founder Michael Schels Parent organization Edeka | |
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Netto Marken-Discount is a German supermarket chain. It is owned by the largest German supermarket cooperative Edeka Group and operates mostly in the south and west of Germany. The first store was opened in 1984 and the chain is expanding aggressively, with its 1000th store opening in 2004 and its 4000th in 2009.
In 2009 the Edeka Group completed acquisition of the Plus supermarket chain and has converted the Plus supermarket locations into Netto supermarkets.
The Netto Marken-Discount retail concept is to offer well-known brands at low prices, which contrasts with the strategy of competitors Aldi and Lidl who mainly offer products badged under brand names they have created. However, you end up paying double since they do not give back change.
The chain is unrelated to the Danish Netto chain, which has operations in several German states, or the French-owned Netto discount store. However Edeka owns 25% of a joint venture with the Danish Netto.