Type Franchise Products Automobile tires Parent organization TBC Corporation | Predecessor OK Tires Founded 1962 | |
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Services Selling and servicing tires, wheels, and alignments. Lube, oil, and filter changes, battery replacement, lamps, struts installation, and brake service Headquarters Centennial, Colorado, United States Profiles | ||
Big o tires commercial
Big O Tires, LLC. is North America's second largest franchiser of tire retailers. It is headquartered in Palm Beach Gardens, FL, and has more than 380 franchises in 19 U.S. states. It sells its own Big O private brand tires and other brands. In addition to selling and servicing tires, wheels, and alignments, Big O Tires provides basic maintenance and replacement services such as lube, oil, and filter changes, including engine and cabin air filters, battery and lamp replacement, strut installation, and brake service. Because Big O Tires is a wholly owned subsidiary of TBC Corporation, its franchisees are located in markets not served by the TBC-owned Tire Kingdom, NTB, and Merchant Tire chains.
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History
The company was founded in 1962, when it split from OK Tires. In 1996, it was acquired by TBC Corporation, which also owns Tire Kingdom, NTB, and Merchant Tire. In 2006, TBC was acquired by Sumitomo Corporation of America. Big O Tires remains a wholly owned subsidiary of TBC Corporation.
In a landmark case in 1977, Big O Tires was awarded $19.6 million from Goodyear over Goodyear's use of the name "bigfoot" tires. The amount equaled 25% of Goodyear's advertising budget in the states where Big O operated. The amount was reduced on appeal and the case was later settled.