Name Bernard McGrane | Role Author | |
 | ||
Books The un‑tv and the 10 mph car, This Book Is Not Required, Watching TV is Not Required, Beyond anthropology | ||
Bernard McGrane (born c. 1947) is an American sociologist, author, and Associate Professor of Sociology at Chapman University's Wilkinson College of Humanities & Social Sciences in Orange, California. He received a BA in 1969 from Fairfield University, and a Ph.D. in 1976 from New York University. for a thesis . "Beyond Europe : an archaeology of anthropology from the sixteenth to the early twentieth century"
Contents
Career
McGrane has authored numerous books, including The Un-TV and the 10 MPH Car, This Book is Not Required: An Emotional Survival Manual for Students, and Beyond Anthropology, Society and the Other.
He also wrote and was featured in a DVD on the hidden messages of advertisements in The Ad and the ID: Sex, Death, and Subliminal Advertising
Beginner's Mind
Bernard McGrane has championed the idea in Sociology of exercising the beginner's mind. This idea was adopted from the Zen Buddhist custom of Shoshin. The concept of "beginner's mind" suggests that sociology should view the world without presuppositions, thus bringing new insight into the field. Those preconceptions are the impediments that prevents us to take part in the world as a whole.