Industry Manufacturing, Design Type of business Private | Products Baby carriers | |
Key people Seth Murray (Founder/President)
Juli Pearce (Director Sales & Marketing)
Paige Mackey Murray (V.P. Operations) Headquarters Union City, California, United States Founded 2006, Boulder, Colorado, United States | ||
Belle baby carriers
Belle Baby Carriers is a privately held company that designs and manufactures a new form of front baby carrier. Belle was founded in 2006, and has quickly grown to sell its carriers in over 250 stores in the United States and in many other countries. Belle has received notable press from ABC News, the Boulder County Business Report and the Rocky Mountain News and was featured in the October 2008 edition of Entrepreneur Magazine. Its products have been reviewed in numerous independent national publications, such as People Magazine, Her Sports and Fitness, Earnshaws, Pregnancy, and Fit Pregnancy. Belle's carriers have been photographed on Julia Roberts, Jessica Alba, Angelina Jolie, and Nicole Kidman. The company is based in Boulder, Colorado and is a division of Inventista, Inc., a Colorado design and engineering firm. Belle is known for producing an unusually simple, comfortable, and easy-to-use baby carrier that provides direct contact between the parent and the child. Belle has patents pending and is trademarked in the United States and internationally. Belle manufactures its products in the United States and consolidates its manufacturing and distribution facilities in the Colorado Front Range area.
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Founders
Belle was founded in 2006 by Boulder resident Seth Murray. Prior to the new venture, Murray, a mechanical engineer, worked with industrial designer Mark LeBeau of Logan Utah, to develop and test more than 30 climbing gear products for Trango, a climbing equipment company based in Louisville, Colorado.
LeBeau and Murray named the company after their daughters, named Isabelle and Isabel respectively. They designed the product and then tested a prototype for over a year with other parents.
Products
Belle Baby Carriers products include:
Belle Baby Carriers Modern Line are made from upholstery grade micro-suede, breathable mesh, and kashan, and incorporate outdoor industry grade buckles and welded stainless steel rings. Belle carriers also incorporate a ring pad made of environmental natural rubber yoga mat material.
Belle Baby Carriers Organic Line are made from 100% organic cotton and hemp fabrics, and feature the same buckles, rings, and yoga mat used on the modern line.