Name Babette Bensoussan | Role Author | |
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Books Business and Competiti, Strategic and Competiti, Analysis Without Paralysis, The Financial Times Gu, Staying Ahead of the Comp | ||
Babette bensoussan on competitive intelligence
Babette Bensoussan is an author and competitive intelligence specialist, who has written several books on competitive intelligence and analysis. She runs a consulting firm based in Sydney, Australia, The MindShifts Group Pty. Ltd.
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Career
Bensoussan was a founder and vice-president for the Society of Competitive Intelligence Professionals (SCIP) in Australia, a member of the Journal of Competitive Intelligence and Management and Competitive Intelligence Review editorial boards. She has taught undergraduate, MBA and executive courses on competitive analysis and intelligence at the Sydney Graduate School of Management and Bond University. Her work has also focused on business model analysis, competitive positioning analysis, four corners analysis, and shadowing.