Industry Automotive Key people Joe King Website Audi.in Founder August Horch Headquarters Mumbai | Area served India Products Luxury vehicles Parent organization Audi Founded 2004 Number of employees 84,435 | |
Type Division of Audi AG and Volkswagen Group India Profiles | ||
Audi India Pvt Ltd is a division of the German automobile manufacturer Audi and the Volkswagen Group India. It was founded in 2007 with headquarters in Mumbai, Maharashtra.
Contents
History
Audi India was established in March 2007 as a division of Volkswagen Group Sales India. Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.
In March 2007, Audi set up its own sales company for India. By establishing Audi India as a division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai. Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market, and has been scene 2015.
The Audi India strategy encompasses significant investments in branding, marketing, manufacturing (locally assemble engines to cut down its import bill in a range of 10-30%), exclusive dealerships and after sales services. In 2007, only 2 per cent of the new car buyers in India knew Audi. In 2008, it went up to 13 per cent. Audi's aggressive promotion, regular discounts and easy financial schemes have formed the backbone of its emerging brand value in India. The cars are sold at low EMI rates with attractive service and warranty plans. In March 2014, Audi India offered discounts of up to 0.85 million rupees ($13,600 USD) on selected models.
Assembled/Manufactured entirely in India
Audi uses Škoda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra to assemble these models in India with cheap local labour
Imported
Sales and dealer/service network
Audi India currently has 40 dealerships in 11 states and 2 union territories of India.
Number of units sold by year
States and cities in India with one or more Audi dealership (# of dealerships)
Cities in India with one or more Audi dealership (# of dealerships)
Sales performance
Audi India sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth. "Currently, 96 per cent of our sales are assembled in India. This helps us in offering products at a competitive prices. Because of this, we have been able to capture a market share of 34 per cent in the luxury segment and we will maintain this in future," King said.
The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added.