Type Private Number of locations 120 (September, 2015) Founder William E. Aubuchon, Sr | Industry Retail (hardware) | |
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Key people William Aubuchon IVPresident and CEO Products home appliances, handtools, powertools, electrical, hardware, plumbing, lawn and garden, paint, automotive, heating and cooling, fasteners CEO William E. Aubuchon, IV (2015–) Profiles | ||
Why do you shop at aubuchon hardware
Aubuchon Hardware is a hardware store chain in the northeastern United States consisting of 121 paint and hardware stores throughout Vermont, Massachusetts, New Hampshire, Maine, Connecticut and upstate New York.
Contents
Aubuchon hardware arborcoat
History
Aubuchon Hardware was founded in 1908 in Fitchburg, Massachusetts.
For many years the company did not publish its stores' telephone numbers (it was thought phone calls would distract salespeople from giving in-store customers the best possible service). Aubuchon is noteworthy for its aggressive search engine marketing which has led to heightened brand awareness as well as strong sales growth of its online operations.
Some of Aubuchon's recent growth has come from buying out retiring hardware store owners and converting their independent stores to the Aubuchon banner. They have also entered an exclusive partnership with Benjamin Moore Paints which has led to surging sales of paint and sundries.