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Asim Raza

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Full Name
Asim Raza

Ayla Musharraf

Years active

Asim Raza

Ho Mann Jahaan

Music video director

Asim Raza httpsuploadwikimediaorgwikipediacommonsthu

August 21, 1966 (age 49) (
Karachi, Sindh, Pakistan

director, producer and architecture

Pervez Musharaf (father in-law)Sehba Musharraf (mother in-law)

Lux Style Award for Best Music Video

Lux Style Award for Best Music Video Director

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Adeel Hussain, Sheheryar Munawar, Sonya Jehan, Mahira Khan, Pervez Musharraf

Mariam Raza, Zainab Raza

Asim Raza (; Urdu: عاصم رضا‎; born 21 August 1966) is a Pakistani, film and television commercial director and producer. Asim began his career as an architect and worked with a renowned architectural firm Arshad Shahid Abdullah (PVT) LTD before venturing into film Production and Direction. Marking his debut in the field of film making in mid 90s, he has extensively worked in all visual mediums from TV commercials to music videos, long plays and feature films. He has worked with renowned multinational as well as local brands. In 2004, Asim won the Lux Style Award for Best Music Video Director for "Mahi Ve". In 2013, Asim directed a television film, Behadd which earned him critical acclaim and film went onto win the Hum Award for Best Television Film. Asim marked his Feature film debut with a coming-of-age drama Ho Mann Jahaan, Asim Raza owns a production company called The Vision Factory.


The lawrencepur man directed by asim raza the vision factory

Early life and education

Asim Raza was born on 21 August 1966 in Karachi. After finishing his early education in Karachi, he joined the National College of Arts Lahore. He completed his Bachelor's Degree in Architectural Engineering from Dawood College of Engineering and Technology, Karachi. He received his Master's Degree in Architectural Engineering from the Bartlett School of Architecture, University College London. Before his higher education, Raza practiced architecture for a couple of years and then succumbed to his true calling of film making and story telling.

1994–1996: TVCs and music videos

1994 onwards, Asim worked on many commercials and videos as Producer/Director. He also directed a Magazine show for television based on advertising and marketing called The Big Idea. Between 1994 -1996 Asim continued making commercials for big brands like Coca-Cola, Sprite, Lux, Olay, Cadbury, Mobilink, Sunsilk, Pantene, Head and Shoulders, Garnier and many others. He has also worked with renowned musicians from Pakistan such as Junoon, Junaid Jamshed, Najam Sheraz, Abrar-ul-Haq and Hadiqa Kiani.

1997–2012: The Vision Factory and music concerts

In 1997, Asim started his production company, The Vision Factory. Under this banner, he made the music video of the single "Sayonee" for the band Junoon. It stayed at no. 1 on both Channel V and MTV Asia for over eight weeks. Asim then attended various short courses, workshops and seminars including one at the New York Film Academy. On 4 May 1997, Asim filmed and directed the last concert of Nusrat Fateh Ali Khan, before his death on 17 August 1997, known as "The Pakistan 4 U Concert" aired on Channel V at Karachi Gymkhana. The concert was televised internationally, marking the first ever Pakistani music production which was broadcast beyond South Asia. The concert was made into live album named, "Swan Song-His Final Performance". Following that, Asim filmed the concert performed by Junoon at Central Park, known as "A Tribute to Nusrat Fateh Ali Khan – Junoon Live at Central Park". Asim also directed the 2nd Lux Style Awards ceremony in 2003 and short documentary about Kathak dance called Raqsan showcasing the talent of Pakistani classical dancer Fasih Ur Rehman. In 2008, he became an external board member on the board of studies for the communication design department at the Indus Valley School of Art and Architecture.

2013–present: Behadd and Ho Mann Jahaan

In 2013, Asim directed a telefilm Behadd, written by Umera Ahmed under MD Productions for Hum TV. Starring Fawad Khan, Nadia Jamil and Sajjal Ali, Behadd premiered 23rd February 2013 on Hum TV. The telefilm set the grounds for Asim as a force to be reckoned with in the story telling domain. The telefilm went on to win Best Television Film award at second Hum Awards ceremony.

Asim marked his directional debut in the film industry with the blockbuster of 2016 Ho Mann Jahaan, which Sheheryar Munawar Siddiqui co-produced with him. Ho Mann Jahaan is a coming-of-age drama film, starring Mahira Khan, Sheheryar Munawar Siddiqui, Adeel Hussain and Sonya Jehani The film was released on the 1st of January, 2016. Film opened to great critical reviews and proved to be huge commercial success at the box office. Ho Mann Jahaan was distributed by ARY Films. Asim also wrote three songs for the Film that were heavily praised by critics. In an interview with The Express Tribune Asim Said, "One should tell a story which is real, relatable and true to life, which is why I opted for a more content-driven film which would touch hearts."

Personal life

Asim Raza is married to Ayla Raza, also an architect by education. Ayla Raza is working for the promotion of traditional performing arts as the Director at a not for profit organization, All Pakistan Music Conference Karachi. Together they have two daughters Maryam Raza and Zainab Raza.

TVCs and music videos

Main List of TV commercials and List of Music Videos


  • Ho Mann Jahaan (2016)
  • Television

  • Behadd (2013)
  • Awards

  • 2004: Best Music Video Director - "Mahi Ve"
  • 2013: Best Telefilm Director - Behadd
  • References

    Asim Raza Wikipedia