Kalpana Kalpana (Editor)

Arnott's Biscuits

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Type
  
Proprietary Limited

Website
  
www.arnotts.com.au/

Founded
  
1865

Number of employees
  
4,300

Industry
  
BiscuitsSnack food

Headquarters
  
Revenue
  
1.09 billion AUD (2015)


Products
  
SAOSaladaVita-WeatJatzShapesTim TamsIced VovosTiny TeddiesMonte CarloWagon Wheels

Motto
  
There is no substitute for quality

Parent organizations
  
Campbell Soup Company, Pepperidge Farm

Profiles

Arnott's Biscuits Limited is Australia's largest producer of biscuits and the second-largest supplier of snack food. It is a subsidiary of the Campbell Soup Company of the United States.

Contents

History

In 1865, Scottish immigrant William Arnott opened a bakery on Hunter Street, Newcastle, New South Wales, Australia, providing biscuits and pies to townspeople and ships docking at the local port. Until 1975 the company was under family control with the descendants of William Arnott, including Halse Rogers Arnott and Geoffrey H. Arnott, acting as Chairman. Nephew Aaron Arnott chose not to be involved in the family business and lives in Los Angeles Ca.

Arnott's, in common with the majority of Australian biscuit manufacturers, operated primarily in its home state, New South Wales, but has manufacturing plants in Virginia, Queensland (manufactures only plain, cream and savory biscuits) and Shepparton, Victoria. In the 1960s, a series of amalgamations and acquisitions in the Australian market resulted in the creation of the Australian Biscuit Company Pty Ltd. This included Arnotts and other companies such as Arnott-Motteram and Menz in South Australia, Brockhoff Biscuit Co. and Guest's Biscuits in Victoria. The Australian Biscuit Company was later renamed Arnott's Biscuits Pty Ltd.

Regional varieties were maintained after these mergers, such as Menz Yo-Yo, Brockhoff Salada and Guest's Teddy Bears.

1997 Poison Scare

In 1997, Arnott's Biscuits was subject to an extortion bid by Queenslander Joy Ellen Thomas, aged 72 years, who allegedly threatened to poison packets of Arnott's Monte Carlo biscuits in South Australia and Victoria. The company conducted a massive recall and publicity campaign, publishing the extortionist's threats and demands in full-page newspaper ads. However, Ms. Thomas was not charged with any offence as the prosecution dropped the case against her because of conflicting evidence.

The recall cost the company A$22 million, but Arnott's was praised for its openness and honesty in dealing with the crisis.

Ownership and corporate history

In 1997, the Campbell Soup Company of North America, a shareholder of Arnott's since the 1980s, acquired Arnott's in full. Thus, in 1997, Arnott's Biscuits Ltd became a wholly owned subsidiary of the Campbell Soup Company. This caused a significant amount of controversy in Australia, based on the desire for such an Australian icon to remain in Australian hands, and a fear that Campbell's would Americanise the products.

Manufacturing of Arnott's biscuits, however, remained in Australia, and as part of a long-term expansion plan, Arnott's closed its Melbourne factory in September 2002. At the same time, it expanded its facilities in Sydney, Adelaide and Brisbane.

In 2002, Arnott's acquired Snack Foods Limited.

In April 2008, Campbell Arnott's sold Arnott's Snackfoods to The Real McCoy Snackfood Co. and the company is now known as Snack Brands Australia.

Products

Arnott's are well known in Australia and internationally for producing several quintessentially Australian biscuits. Some of their major products include:

  • Bush Biscuits: similar to an Arrowroot but larger and harder, made for camping.
  • Caramel Crowns: a plain biscuit, topped with caramel, and covered in chocolate.
  • Cheds: a savoury cracker that is perforated and sprinkled with cheddar cheese and salt.
  • Chocolate Butternut Snap: a crunchy oatmeal and coconut biscuit covered in chocolate.
  • Chocolate Dessert: a chocolate cream sandwiched between two chocolate biscuits. Discontinued in 2005 due to low sales.
  • Choc Monte: a golden syrup, honey and coconut biscuit covered in dark chocolate.
  • Chocolate Ripple: a chocolate-flavoured biscuit that is commonly used by Australian home cooks as the basis of 'Chocolate Ripple Cake' by adding layers of freshly whipped cream between each layer of biscuit and covering the whole construction in more cream and is then refrigerated overnight.
  • Chocolate Royals: a vanilla biscuit topped with various flavours of marshmallow coated in dark or milk chocolate, similar to the Scottish Tunnock's teacake or New Zealands mallowpuffs. The royal comes in two versions. Dark chocolate (with white marshmallow) or milk chocolate (with pink marshmallow)
  • Chocolate Wheaten: a new product acquired after Campbell's takeover. A round, semi-sweet, whole wheat flour biscuit covered in either milk chocolate or dark chocolate. Brand acquired from George Weston Foods in 2003.
  • Coconut Rings: a coconut biscuit shaped in a ring. Discontinued after Campbell's takeover.
  • Cruskits: a large rectangular crisp snack bread very much like French toast, available in Original, Wholemeal & Rice varieties.
  • Custard Cream: a custard cream filling sandwiched between two rectangular vanilla biscuits.
  • Delta Cream: two round chocolate biscuits with vanilla cream in the middle, similar to an Oreo, but sweeter and not so much cocoa.
  • Ginger Nut: A hard, crisp ginger biscuit.
  • Golliwog/Scalliwag: a biscuit made in the shape of the Golliwog toy, which was first sold in the 1960s and popular at that time. The name was changed to Scalliwag in the mid-1990s, however the biscuits remained in the shape of a Golliwog and the product was discontinued by the late 1990s. They made a reappearance in shops in 2010 but seem to have been removed from production again.
  • Honey Jumbles: small soft honey gingerbread cakes, topped with pink or white icing.
  • Honey Snaps: Honey and coconut flat biscuit. (Discontinued)
  • Iced Animals: created by the new owner Robert Arnotts, animal shaped biscuits with pink, green, yellow, and orange icing on top.
  • Iced Vovos: a wheat flour biscuit with a raspberry jam and fondant topping sprinkled with coconut.
  • Jaffa Cakes: a soft sponge with orange jam and coated with chocolate. (Discontinued)
  • Jatz: a round savoury crisp cracker, lightly salted, also available in a cracked pepper flavoured variety.
  • Clix: a round savoury cracker but more buttery and saltier than Jatz with a softer texture.
  • Kingstons: small round coconut biscuits with chocolate cream in the middle.
  • Lemon Crisps: two sweet crackers with a light sprinkling of salt and lemon cream sandwiched in between.
  • Malt-O-Milk: a sweet biscuit containing malt extract, milk powder and food colour (Caramel III).
  • Marie: a sweet, vanilla-flavoured biscuit similar to a rich tea biscuit.
  • Milk Coffee: a sweet biscuit with a hint of coffee flavouring.
  • Milk Arrowroot: historical flagship biscuit brand of Arnott's, made with Arrowroot flour, but only enough that the name Arrowroot can still be used on the label, once was commonly given to babies to introduce them to solid food. (Wheat Flour, Sugar, Vegetable Oil (Contains: Soy), Condensed Milk, Salt, Baking Powder, Arrowroot Flour.)
  • Mint Slice: a round chocolate biscuit topped with mint flavoured cream and coated in dark chocolate. Also available in Mandarin, Tia Maria and Coconut flavours.
  • Monte Carlo: a raspberry and cream fondant sandwiched between two golden syrup, honey and coconut biscuits.
  • Nice: a sweet biscuit covered with granulated sugar.
  • Orange Creams: two vanilla biscuits with orange cream in the middle.
  • Quatro: chocolate-coated biscuits with toppings such as fruit and nut, or caramel. Brand acquired from George Weston Foods in 2003. As of late 2010, no longer in production.
  • Raspberry shortcake: a biscuit base with raspberry filling then topped with a doughnut shaped biscuit and sprinkled with granulated sugar
  • SAO: a large square-shaped, plain cracker biscuit. The name stands for "Salvation Army Officer" as the biscuit was made especially for the Salvation Army Officers of the day as a snack that they could carry with them on their visiting rounds.
  • Salada: a salted crisp cracker, rectangular in shape but with perforations down its centre to allow it to be halved for hors d'oeuvres. Originally a Brockhoff product.
  • Savoy: a crispy cracker. Originally only sold in Victoria, South Australia, and Tasmania but later available in New South Wales, the Australian Capital Territory, and Queensland. Originally a Brockhoff product.
  • Scotch fingers: shortbread biscuit, also available in chocolate-coated variety.
  • Sesame wheats: savoury cracker topped with toasted sesame seeds.
  • Shapes: a savoury cracker with sprinkled flavourings. Sold in various varieties such as Barbecue, Pizza, Cheddar, Chicken, Nacho Cheese and Cheese & Bacon.
  • Shortbread creams: two vanilla shortbreads with vanilla cream in the centre.
  • Spicy Fruit Roll: a pillow shaped, spicy fruit mix covered with plain biscuit covering. Colloquially known as the "pillow biscuit".
  • Strawberry tarts: a tart base with strawberry jam in the centre.
  • Teddy Bear Biscuits: biscuits shaped like a teddy bear. Also comes in a chocolate coated variety. They are a different product to Tiny Teddies.
  • TeeVee Snacks: a bite-sized chocolate coated biscuit, promoted as being ideal for TV snacking.
  • Tic Tocs: Round iced vanilla biscuits, with clock faces embossed on the underside.
  • Tim Tams: a two-layered oblong chocolate-coated biscuit originally with a chocolate cream filling. Flavours now include milk chocolate, white chocolate, dark chocolate, double coating of chocolate, caramel centred, chilli, coconut, berry filling (Pink Wish charity edition), Kahlua, Love Potions series (chocolate and raspberry, vanilla and toffee, choc mud) and latte filling. The latest flavour to be released in 2008 is orange.
  • Tina Wafer: a sweet cream sandwiched between two light wafers. Varieties include chocolate, strawberry and vanilla.
  • Tiny Teddies: thumb-sized teddy bear-shaped snacks. Practically identical to the American Nabisco brand Teddy Grahams
  • Venetians: a sweet round coconut biscuit with chewy dried currants. One side dipped in a sweet white chocolate icing.
  • Vita-Weat: wholewheat crisp bread available in original and sandwich size.
  • Wagon Wheels: marshmallow and jam sandwiched between two round biscuits, coated in chocolate (original variety); also now available with chocolate fudge in place of jam (double choc variety). The original brand was acquired from George Weston Foods in 2003.
  • Water crackers: original, sesame and cracked pepper.
  • Yo-Yo: a sweet biscuit made with butter, eggs, milk and honey, originally baked by Menz in South Australia.
  • References

    Arnott's Biscuits Wikipedia