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Arie de Geus

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Name
  
Arie Geus


Books
  
The Living Company

Arie de Geus wwwleadersforbusinesscomwpcontentuploads2012

Education
  
Erasmus University Rotterdam

Sol global forum 2014 arie de geus opening session


Arie de Geus (born 1930) is a Dutch business executive and business theorist, who was the head of Shell Oil Company's Strategic Planning Group and is a public speaker.

Contents

Arie de Geus httpswwwstrategybusinesscommediaimage0121

"The Living Company", de Arie de Geus e Peter M. Senge


Life and work

Arie de Geus Arie DeGeus on Fusion ZeroPoint Energy

De Geus was born in Rotterdam in 1930. He joined Royal Dutch/Shell in 1951 and remained there until his retirement in 1989. During his tenure as head of Shell's Strategic Planning Group, the department made important advancements to the ideas of portfolio analysis (i.e. Directional Policy Matrix) and scenario planning. Other key members of the team were Kees van der Heijden, Peter Schwartz, and Pierre Wack.

Arie de Geus THE ELECTRICITY WAR FREEENERGY101WEBSCOM YouTube

Since he retired, Mr. de Geus has been a visiting fellow of London Business School and has worked with MIT's Center for Organizational Learning.

With a wealth of experience gained as a top level corporate strategist, Mr. de Geus has earned a reputation as an excellent speaker with great insight into management planning and organizational learning.

A popular quote of his: “The ability to learn faster than your competitors may be the only sustainable competitive advantage.”

Publications

  • "The Living Company" Nicholas Brealey, London (1997)
  • Articles, a selection:

  • "The Living Company," Harvard Business Review, 1997; winner of the McKinsey Award
  • "Companies: What Are They?" Lecture Royal Society of Arts, 1995
  • "Planning as Learning" Harvard Business Review (1988)
  • References

    Arie de Geus Wikipedia