Website www.arenaflowers.com Founded 2006 | Motto An experience delivered | |
 | ||
Founder(s) William Wynne & Steven France Slogan(s) An experience delivered Profiles | ||
A whistlestop tour of arena flowers
Arena Flowers is a flower and gifts retailer based in the United Kingdom, now one of the UK, Europe and the world’s leading flower delivery businesses. Arena Flowers’ first website was launched in 2006. Arena Flowers is an e-commerce company that sells flowers originating from England, the Netherlands and Africa as well as through bilateral fulfilment agreements worldwide.
Contents
- A whistlestop tour of arena flowers
- Background
- Ethical flowers
- Commercial
- Charitable
- Innovation
- Controversy
- References
Background
Arena Flowers, based in Park Royal in London, was launched in August 2006 by William Wynne and Steven France. France and Wynne are friends from the University of Oxford.
Ethical flowers
From inception Arena Flowers supplied ethically produced flowers. Arena was the first UK member of Fair Flowers Fair Plants, an important ethical flowers standard, in 2008 Arena Flowers won the IMRGËs Online Green Awards for small retailers and, in 2013, Arena Flowers was formally accredited as a Fairtrade UK flower supplier (as of February 2014, one of only 8 UK organisations to be so accredited.
Commercial
Arena Flowers has a partnership with US florist ProFlowers.
Charitable
Arena has a number of charitable partners:
Innovation
Arena has repeatedly innovated, in particular in the areas of video messaging (with partner Vzaar) and in producing a patented gift product, AmazeBox. Arena has also won praise for its non-traditional approach to social media.