Nationality Italian Name Angelo Molle | Died 2001 | |
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Occupation businessman, philanthropist Known for Cynar, Dalle Molle Foundation | ||
Angelo Dalle Molle (4 November 1908 – 2001) was an Italian businessman and Utopian philanthropist. In 1952 he invented and patented Cynar, a bitter aperitivo based on artichoke leaves, which became famous partly due to advertisements with Ernesto Calindri and the slogan "contro il logorio della vita moderna", "against the stress of modern life".
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Business life
Dalle Molle was born in Mestre, on the lagoon of Venice, on 4 November 1908. In 1952 he invented and patented Cynar, a bitter aperitivo/digestivo based on artichoke leaves, which quickly became popular through the slogan "contro il logorio della vita moderna", "against the stress of modern life", and the appearances on Carosello of Ernesto Calindri drinking it in the middle of the Milan traffic. His company later acquired the Crodo mineral water company which made the non-alcoholic bitter aperitivo Crodino. In 1976 he sold his company to the Dutch group Bols (though he retained the rights to the slogan); he then used the proceeds of the sale to buy a controlling share-holding. He also bought the Villa Barberigo at Stra, on the Brenta canal, and became a patron of the arts and of social and scientific research.
Patronage and projects
Dalle Molle believed that information technology could or should improve the quality of life, and established the Fondation Dalle Molle pour la qualité de la vie, or Dalle Molle Foundation for the Quality of Life, in 1971 to promote research into ways in which it might do so, including artificial intelligence. Through it he set up four research institutes in Switzerland.
Research institutes
The Dalle Molle Institute for Semantic and Cognitive Studies (Italian: Istituto Dalle Molle di Studi Semantici e Cognitivi, ISSCO) was established in Lugano in 1972 to conduct research into the application of artificial intelligence to linguistics and automated translation. It became part of the faculty of translation and interpreting of the University of Geneva in 1976.
In 1988 he started the Dalle Molle Institute for Artificial Intelligence Research (Italian: Istituto Dalle Molle di Studi sull'Intelligenza Artificiale, IDSIA), also in Lugano, to undertake research into machine learning and adaptation. It became a public research institute in 2000, and is affiliated with the Scuola universitaria professionale della Svizzera italiana (SUPSI) and the Università della Svizzera italiana in Lugano.
The Istituto Dalle Molle di Intelligenza Artificiale Percettiva (IDIAP) was set up in Martigny in the Canton du Valais in 1991, the twentieth anniversary of the Fondation Dalle Molle, in collaboration with the École polytechnique fédérale de Lausanne (EPFL) and local, cantonal and federal government bodies. Its purpose was to research applications of artificial intelligence to human perception. It became independent of the Fondation in 1996, and is now called the Idiap Research Institute.
Dalle Molle also founded the Centro Studi della Barbariga, which among other projects designed a series of electric vehicles, including cars, a taxi, a van and an ambulance. About 200 of them were built, in a small manufactory in the gardens of the villa. Seven cars are now in the collection of the Museo dell'automobile Bonfanti-Vimar at Romano d'Ezzelino, in the province of Vicenza, in the Veneto.
Personal life
Dalle Molle had relationships and children with several women. He was married only twice. His first wife was either Pierina Altieri or Edes Zago, and ended with a Papal annulment; he adopted her son. He had five other children with two other women. At the age of 90 he married Eleonora Bötner, who was 40 years younger, and to whom on his death in 2001 he left about €32 million.