Sneha Girap

Andrea Cunningham

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Spouse(s)  Rand Siegfried
Role  Business person
Children  McKinley and Cormac
Website  Andy Cunningham
Name  Andrea Cunningham

Andrea Cunningham wwwgovconexecutivecomwpcontentuploads201405
Occupation  Founder and President, Cunningham Collective
Known for  Launching the Apple Macintosh Founder of Cunningham Communication
Residence  Palo Alto, California, United States
Nominations  Shorty Industry Award for Best in Technology
People also search for  Vanessa Yanez, Andy Steen, Sean DallasKidd, Andrea Margolin, Lee Bellon, Brandi Friel

Organizations founded  Cunningham Communication
Education  Northwestern University

Andrea "Andy" Cunningham is an American strategic marketing and communications expert. She helped launch the Apple Macintosh in 1984 as a part of Regis McKenna, and founded Cunningham Communication, Inc., widely regarded as one of the top public relations firms for Silicon Valley high-tech companies in the 1980s and 1990s. During the time she led Cunningham Communication, she was so well known that her business card just said "Andy". She is currently the President of Cunningham Collective, a brand strategy, marketing and communications firm.


Early career

After graduating from Northwestern University in 1979, Cunningham started her career as a feature writer for Irving-Cloud Publishing Co. covering the trucking industry, but decided that she didn't belong in that industry. She joined Burson-Marsteller in Chicago soon after, where she helped to launch Asteroids for Atari, as well as Equal and Nutrasweet for G.D. Searle.

Regis McKenna and the Apple Macintosh

In 1983, Cunningham moved to Silicon Valley, where she joined Regis McKenna and was immediately given project lead responsibilities to work with Steve Jobs for the launch of the Apple Macintosh. She collaborated with Jane Anderson to write the Macintosh launch plan. After the launch, she continued to work with Apple as a client, helping them launch the desktop publishing category with Aldus and Adobe. She contributed her experiences with Jobs to the Walter Isaacson-penned biography and the Aaron Sorkin-written Steve Jobs movie, where Sarah Snook portrays her.

Cunningham Communication

After leaving Regis McKenna in 1985, Cunningham founded Cunningham Communication, Inc., where she retained Jobs as a client for NeXT and Pixar. Her firm's work included launching RISC microprocessors for consumer personal computers with IBM and Motorola, very light jets with Eclipse Aviation, digital imaging with Kodak and software-as-a-service with Hewlett-Packard. The firm was acquired in 2000 and renamed Citigate Cunningham.

CXO Communication

In 2003, Cunningham spun CXO Communication, a brand strategy consultancy, out of Citigate Cunningham and became CEO. Instead of focusing on traditional public relations and corporate communications, CXO focused on brand strategy and positioning. Clients included AMD, Beautiful!, Cisco, Eclipse Aviation, FutureMark, Liveops, MarketTools, PivotPoint Capital, PRTM, RSA, UCSF, VantagePoint Venture Partners and XOJet. She left the firm in 2010 to become CMO of Rearden Commerce, where she repositioned the company's solutions under the Deem brand.

Bite Communications

After leaving Rearden Commerce in the Fall of 2011, Cunningham advised the Bite Communications executive team on a turnaround in North America. Soon after, she was asked to become President of Bite Communications North America. She was promoted on January 1, 2013 to become the CEO of Bite's worldwide operations. She resigned in June 2013 to focus on SeriesC.

Cunningham Collective (formerly SeriesC)

While Cunningham was advising the Bite Communications team, she began to assemble the group that eventually became SeriesC. SeriesC officially launched in the Spring of 2012 with Cunningham retaining leadership positions in both SeriesC and Bite. The firm changed its name to Cunningham Collective in August 2015.

From April 2014 to August 2015, Cunningham was the interim Chief Marketing Officer of Avaya. Her tenure there was a Cunningham Collective engagement, as she continued to lead the firm during that period. She led the team that spearheaded the shift in positioning from collaboration to engagement, with an initial focus on Silicon Valley as a catalyst to revitalize awareness of Avaya to the broader tech audience.

Cunningham is the author of the upcoming book Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition.

Non-profit activities

Cunningham is a member of a number of non-profit boards, including The Aspen Institute and Menlo College. In 2000, she co-founded ZERO1: The Art & Technology Network, the fiscal sponsor for The Bay Lights project. She is an Aspen Institute Henry Crown Fellow and holds memberships in WPO, the Arthur W. Page Society and TED. She is a former trustee and board member of the Computer History Museum and Peninsula Open Space Trust (POST).

Interviews and other mentions

  • San Jose Mercury News, May 16, 1993. The Graying of Silicon Valley PC Mavericks Evolve Into 'Old Nerd' Network (Archived Article ID:9302060054)
  • San Jose Mercury News, April 24, 1998. Where are S.J.'s Female-Owned Businesses? (Archived Article ID:9804250153)
  • Bloomberg Television. October 2011. Apple Earnings, Business Outlook, iPhone. Retrieved May 28, 2013.
  • FleishmanHillard TRUE. December 2014. Finding Avaya's Silicon Valley Cool. Retrieved February 23, 2015.
  • The Economist. February 23, 2015. The Entrepreneurial CMOment: Something bigger. Retrieved February 23, 2015.
  • Press: Here on NBC. May 1, 2015. Andy Cunningham. Retrieved May 2, 2015.
  • Marketing Magazine. June 24, 2015. Steve Jobs' marketing maven on smashing the silicon ceiling. Retrieved June 24, 2015.
  • References

    Andrea Cunningham Wikipedia

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