Industry Jewelry, Watch Headquarters San Diego Type of business Private | Website www.alor.com Founded 1979 Founders Sandy Zemer, Jack Zemer | |
Key people Jack, Sandy, Ori and Tal Zemer Products Luxury jewelry, watch and lifestyle | ||
Alor is an American luxury jewelry, watch and lifestyle brand founded by Jack and Sandy Zemer in 1979. Alor specializes in designing, creating, and manufacturing 18kt gold, diamonds and cable pieces. Headquartered in San Diego, California.
Contents
History
Founded in 1979 in California by Designer and Chairman Jack Zemer, a former nuclear engineer at General Electric, and his wife, Sandy Zemer, Alor was named by combining the first names of the couple’s sons, Tal and Ori, who are now both Principals and Presidents of the company and oversee all aspects of the business. Alor first publicly displayed its nautical cable motif jewelry in the early 1980s. Each Alor piece is handcrafted.
From 1970-1992, Alor sold stainless steel cable, 18-karat gold and diamond jewelry under the "Alor" name.
In 1992, Alor began a partnership with Phillipe Charriol International and formed Charriol USA. While ALOR International Ltd. remained the parent company, all Alor jewelry designs were sold throughout and U.S. and the Caribbean as Charriol USA. The partnership ended in early 2014, with ALOR International Ltd. reverting to their original brand name of Alor. For the rebranding, the company released a national ad campaign featuring model Noot Seear and photographed by Justin Coit.
International expansion began in 2012 and now Alor sells to retailers in the Dubai, Israel, Kazakhstan, Mexico and Australia.
In 2013, Zemer brothers and Principals, Ori and Tal, launched Alor Swiss Watches, featuring details such as stainless steel cable bands and 18 karat gold and diamond embellishments.
In 2015, Alor released its Black Label jewelry collection. The Black Label pieces are made in 18k gold and feature overlapping circles and ovals which are set with rubies and black, colorless, and canary diamonds.
Partnership with Campowerment
From November 2013 through 2014, Alor was the exclusive watch and jewelry sponsor for the women’s leadership and revitalization overnight camp, Campowerment. As sponsors, Alor gave the "camper of the day" a watch from their Swiss watch collection. Alor also provided relaxation lounges at all camp sessions, as well as scholarships to attend other Campowerment retreats.
Advertising Campaign
In 2015, Alor unveiled a new advertising campaign. In a departure from past campaigns featuring models or other high-profile face, its cable jewelry was the sole focus in new ads. Close-up shots of jewelry show the viewers how to wear trends such as stacking rings, mix-and-match styles, layering, and more. The ads aim to drive home a real-world feel by way of the familiar youthful shots for which the popular social media platform is known.