Alma Moreno

Acting career

She appeared in her first movie as a "Dama" in Urduja with Amalia Fuentes, while her first starring role was Ligaw na Bulaklak Part 2 (Lost Flower) with Vic Silayan, which was her breakout film. The 1976 film was directed by National Artist for Film Ishmael Bernal.

From then until the late 1980s, Moreno starred in a number of revealing movies that were box office hits, earning her the title "Sex Goddess of Philippine Movies" of the 1970s and 1980s.

Bernal had also directed her in the acclaimed film, City After Dark, that premiered in 1980. Her other notable films include the 1993 Gawad Urian Best Picture, "Makati Avenue Office Girls" (directed by José Javier Reyes) and the 1977 Mga Bilanggong Birhen (Incarcerated Virgins) (directed by Mario O'Hara and Romy Suzara).

Versatile for having starred in sexy, drama, and comedy films, Moreno was also a presenter on several highly rated television variety shows in the 1980s for which she earned the title "Shining Star", as well as the weekly television drama anthology, Alindog, which explored the lives of modern Filipino women. Moreno is also a dancer, who popularised a sexy, high-cut outfit called the "Tangga” on her shows like The Other Side of Alma, Rated A and Loveli-Ness. She has been nominated in various film and TV acting awards for her dramatic and comedic performances.

In the early 2000s, Moreno divided her time between her professional commitments with GMA-7's teleserye Habang Kapiling Ka, and situational comedy programme Da Boy and Da Girl; she balanced these with her personal commitment to helping the women and the poor in Parañaque City through various socio-civic and community development projects. In 2002, she starred in her comeback film Kapalit. Recently, she was a resident judge of the defunct dance contest "You Can Dance".

Political career

Moreno ran for Mayor of Parañaque City in 2004 but lost. In 2007, she was elected as Councilor of the city, and was re-elected in 2010. On September 24, 2008, the Parañaque City prosecutor's office found probable cause for violation of Batas Pambansa 22 against Moreno. The complaint Maya Media Arts Yielding Ads (Maya) Inc. accused Moreno of issuing P 390,000 rubber or bouncing checks for campaign materials. Moreno denied the charges and her bail bond was set at P30,000.

In 2012, Moreno became the first female National President of the Philippine Councilors League (PCL), where she previously served as National Secretary-General and National Executive Vice-President. In May 2012, she declared her intention to run for Senator in the 2013 elections under Lakas-CMD party. A few months later in September however, she announced that she had dropped her bid due to a lingering illness. She moved to the Liberal Party with her former husband Joey, and she ran again for Councilor in 2013, in 2014 she joined United Nationalist Alliance of Vice-President Jejomar Binay, and in 2015, Moreno confirmed that she will run for Senator under UNA. She filed her COC on October 14, 2015.

On November 14, 2015, on ABS-CBN News Channel's Headstart, which hosted by news anchor Karen Davila, Davila asked Moreno with some questions regarding certain issues in the country including the Reproductive Health Law. The interview became viral after Moreno failed to coherently answer most of Davila's questions.

Personal life

Fondly called "Ness" in show business, Moreno had a long, relationship with action star Rudy Fernández, with whom she had a son, actor Mark Anthony Fernandez. She also figured in another high-profile live-in affair with the "King of Comedy", Dolphy, which produced a son, Vandolph.

Moreno later married actor-politician Joey Marquez. Their twelve-year union produced three children: Yeoj, Winwyn (Teresita Ssen) and VJ. They have also adopted a daughter, Em-Em. The marriage was annulled in 2004.

In 2001, she was diagnosed with multiple sclerosis.

She wed Sultan Fahad "Pre" Salic, mayor of Marawi City, in 2009, in a traditional muslim nikah. They divorced in 2014.