Allphones

Updated on Oct 01, 2024

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Industry Telecommunications Parent AMT Group Founded 1989		Founder Brian Werner Headquarters Rhodes Type Privately held company

Website http://www.allphones.com.au/

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Allphones is an Australian telecommunications retailer which specialises in offering a wide range of mobile and broadband related services across a range of carriers.

Allphones was started in 1989 with the first store in Mile End, South Australia. The company franchised a further 14 stores in South Australia before it was sold in 2000 by Brian and Helen Werner. Allphones has stores in every state and territory with over 170 stores nationally.

Their products and services include mobile phones, mobile plans, broadband plans, pre-paid services and mobile phone accessories.

Carrier partnerships

Boost Mobile
Vodafone
Dodo
Amaysim
Think Mobile
Vivid Wireless (Western Australia Only)
Lebara
Gotalk
TravelSIM

Globe Telecom (Philippines)

Sponsorships

2006–2013 Allphones NSW Surf Life Saving Championships.
Allphones Eclipse Music TV (Produced by Smart Market for Allphones)
Allphones Arena
Team Norton DJR Falcon.

Class action

In 2008, the ACCC on behalf of 74 Allphones Retail franchisees, launched proceedings against Allphones Retail Pty Ltd and some executives, alleging they were "knowingly concerned in or party to the contravening conduct".

The class action alleges that Allphones:

received commission or bonus payments from telecommunication networks which were not paid to franchisees in accordance with their franchise agreements, and which were not disclosed to franchisees

received rebates from mobile phone handset and other product suppliers which were not paid to franchisees in accordance with their franchise agreements, and which were not disclosed to franchisees, and

made unilateral deductions from commission payments payable to franchisees which were not permitted by their franchise agreements

The case was settled outside of court for 3 million to be shared among 55 franchisees represented in the action.

New brand image

In May 2011, Allphones changed their image with a new logo, uniforms and store design.

Website hacking

In March 2012, sensitive information regarding staff and a customer loyalty program were found to be unsecured on the Allphones website. The security hole was closed quickly once the company had been notified.

References

Allphones Wikipedia

(Text) CC BY-SA