Type Division Owner Daimler AG | Industry Heavy Duty Truck Parts | |
Founded 1998 (as Alliance Brand Parts) Headquarters Fort Mill, South Carolina, USA Products Heavy-duty truck replacement parts and accessories | ||
Alliance Truck Parts is an American private label brand that offers heavy-duty truck replacement parts and accessories. The brand was founded as Alliance Brand Parts in 1998 and is a division of Daimler Trucks North America LLC, a wholly owned subsidiary of the German Daimler AG. The change to Alliance Truck Parts occurred in first quarter of 2011 to better communicate its target market. The company mostly offers parts and accessories for all models of American and Canadian heavy duty class 8 diesel trucks though it offers parts for class 5-7 trucks as well.
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NASCAR Sponsorship with Penske Racing
In the 2010 season of the NASCAR Nationwide Series Alliance Truck Parts partnered with Penske Racing to sponsor the Alliance Truck Parts Dodge Charger driven by Sam Hornish, Jr. in the season’s final race at Homestead-Miami Speedway. In the 2011 season, Alliance became the primary sponsor for the Alliance Truck Parts No. 12 Dodge Challenger driven by Hornish for a limited schedule of 8 races. Brad Keselowski will drive an Alliance Truck Parts Ford in the 2014 NASCAR Sprint Cup Series for eight races.
Alliance Truck Parts 250
In May 2011 Alliance Truck Parts announced that it had signed a 3-year contract with Michigan International Speedway to acquire the naming rights for the Nationwide Series 250 race held there each June. The first Alliance Truck Parts 250 was held on June 18, 2011.